Client spotlight: Wrap Solutions (Video)

Written by Anthony D on . Posted in Client Spotlight, Film, New Client Launch, Video Production, Web Development

Leverage VIDEO production for SEO

We’ve been happy to help owners Keith Ronan and Jill Carrera at Wrap Solutions with their brand, website, PPC and search engine optimization, and humbled to know that they attribute a large portion of their success to our ability to drive them qualified leads via Search Engine Optimization and PPC.  

Go Wrap Solutions!

Recently, we were able to help out with this great Video Production project, highlighting the enormous growth and capacity that Wrap Solutions has been able to achieve over a short 5 year period.  We had a chance to create this awesome Video about why they are the leading Boston Vehicle Wrap company.

You thought our office was cool? Check out how cool their office is!

 

Interested in what we can do to grow your business?

Reach out !

How Content Creation Drives SEO

Written by Mike Helly on . Posted in Content Management, Search Science, SEO

content creation seo

Search engines like Google, Yahoo and Bing have placed an increased importance on unique content in their site ranking algorithms.

Updates with a better search experience in mind have been made to various algorithms that Google uses to determine where pages rank. Google has shifted focus to quality content that is focused on relevant terms. Businesses who have deployed well-intentioned content marketing strategies have benefited from this switch seen the value of their SEO stock rise.

Search engines favor sites that have unique content and sections that are updated regularly. Being able to produce targeted content aimed at keywords that are important to your business is essential to maintaining any rank in the search engine results pages. Now, SEO and Content Marketing work together in a way that allows businesses of all types to gain traction in the search rankings and find new customers fast.

Importance of Unique Content

Having great content that you can call your own will help establish your business as a resource in your particular field.  We call this becoming a “content authority” on your subject matter, and it’s what everyone wants to be.

Search engines love sites that have something valuable and different to offer the world. Displaying a page with content created to specifically answer a user’s query is critical in establishing an authoritative identity. This can go a long way in determining whether you show up at the top of search results to the terms that matter most to you.

The Best Ways to Keep Your Site Updated

regular site updates

There are a number of different ways to keep your site updated in order to be delivering content that is fresh. Search engines prefer giving users up-to-date information and making regular updates is the perfect way to keep your site from becoming static.

Information displayed on pages on your site must always be edited whenever there is a change. Making new pages with unique content to announce a new promotion or event is another way to make sure a site is being updated frequently.

One of the most popular ways to regularly update a site is posting to the site’s blog. Blog posts allow for a number of different forms of media to be used in a way that can attract new users to your site. Staying up to date with important industry news in your field and then posting about it can be a great way to keep your site relevant and appear in the most relevant queries.

BWG’s SEO Process

Boston Web Group can handle every step of the SEO/Content Creation process. Keeping your site updated with unique content is vital for businesses who wish to maintain a commanding online presence.

We understand the importance of putting together a comprehensive content marketing strategy to make sure all content produced has a purpose. Regular updates can also be made to existing posts and pages when an edit is necessary.

The content will be enhanced by technical optimizations that will allow your site to deliver optimized content to users more efficiently than ever. Our SEO expertise allows us to stucture each page so it is clearly labeled for relevant searches.

Contact us today to discuss your Content Strategy and Digital Marketing efforts.

Get Started

BWG Custom WordPress Hosting and the Need for Speed!

Written by Anthony D on . Posted in Hosting, WordPress

WPHosting

w

Servers Specifically Designed For Wordpress Performance, Speed & Security

 

If you have high traffic sites built on WordPress that require security, speed and scalability, we can run them 3 to 4 times faster.  

WPHosting: Custom Built Servers

Today’s demands on websites are extremely high, especially with wordpress sites.  Customers expect your website to be available, regardless of how big your pages, or how efficient your server is. For WordPress sites that need specific WordPress hosting, we’ve developed customized server and Stack to specifically handle WordPress.  We are a great choice for starting and developing your wordpress project -most others host on shared servers with LAMP stack. Scale your business by joining hands with the right technology partnerOn our main servers, we run LiteSpeed on custom-built configurations. This web server is able to handle thousand of requests per minute in an asynchronous manner, making it the best choice for enterprise level websites. For the database we use MariaDB, which goes beyond typical MySQL setups by optimizing its data storage engine to be able to handle complex queries easily and is designed from the ground up to be fast. Running LiteSpeed with MariaDB will give your WordPress website the most optimal speed and reliability for WordPress setups – but that’s not all.  We’ve also added a proprietary blend of caching, SEO considerations, and content delivery networks, to ensure your website is always up and always fast. Our server security is a sophisticated set of services and tools designed to enhance the security of your data.  We include an advanced firewall, e-mail anti-virus, CDN, and anti-spam systems. We run custom selenium scripts to expose XXS, CSRF, SQL Injection, and other vulnerabilities.  Our maintenance programs are designed to provide you with a proactive service for your WordPress site, where we can update, backup, upgrade, and test for vulnerability- ensuring stability and security.

How fast is LiteSpeed Web Server (LSWS)? Crazy Fast.

Content Delivery Network (CDN)

We use CDN services to replicate your website across 100’s of other servers, ensuring that the user will be able to download your website quickly, using the closest server to their physical location.  Cloudflare is a powerful CDN prevents DOS attacks and keeps your site running if it becomes compromised or hacked.  We also provide an SSL, which not only helps with security but also helps your SEO. This is an extra layer of protection and first line of defense for your website!  

 

Firewall and Brute Force Protection

Advanced Firewall (CSF) and Brute Force Protection (LFD) is installed and configured on your server. All ports which are not needed are blocked off, and we employ both ingress and egress filtering methods to provide the high level of protection against attacks.  We also have a special 3rd part firewall which we can enable for customers, called WPFirewall 

Spam Protection and AntiVirus

We use a custom blend of Realtime Blocklists (RBLS), SpamAssassin, ClamAV Anti-Virus, and SMTP-level hardening.  We can block the 3 major countries where attacks originate from: Russia, Turkey, and China.  We can also block IP ranges and blacklist DDoS attempts permanently.  

Operating System Level Hardening

Starting at the network level, we optimize the Linux TCP/IP stack for maximum performance and then harden the system against common network level attacks. At the Operating System level, we remove all unnecessary packages, disable unused services and processes, and configure system daemons for increased security and performance.
What does this mean? 

Worry Free WPHosting, conducive to best SEO practices, with 99.9% Uptime

Your site is always on.

Make a post “sticky” in WordPress

Written by Anthony D on . Posted in Content Management, WordPress

Hi, many of the customers have wordpress, or ask for it by name. So we’re use to supporting it.

Today someone asked how to make a worpdress post stay on the home page – to make it a “sticky” post.

First you would need to login to your WP-Admin Panel, and open up the post page. Look towards the right hand sidebar where you will see a Publish box. Look at the Visibility> Public> Stick this post to the front page field and click edit.

Check the box to make the post Sticky and publish it. If you want to make an older post stick to the front page, follow the same steps and remember – just click Publish when you’re done!

How to change Base Url value when moving WordPress to a new host (advanced)

Written by Anthony D on . Posted in WordPress

We’re always launching new sites for clients, many times those sites happen to be wordpress.  In one instance, a client wanted to try it themselves and hit a wall.  After migrating a WordPress site to a new URL either live or to a production or development server, the new URL strings in the mysql database need to be changed and updated in the various mysql database tables.  For instance, mywebsite.com/dev to myrealdomain.com

This is a (somewhat) advanced method that just uses the whole mysql database (rather than a WordPress internal function) and is best suited for a straight swap. So you would copy all the WordPress files/folders to the new destination, set the correct ownership to those files = then do the database swap.

WordPress Database Swap Wapa Doo Wop

Do a mysql database export of the old database on the old server, create a new blank database on the new server, import the old data either in phpmyadmin or mysql directly in the command line.  Using PHPmyadmin is alot easier than it seems, just go into your Cpanel and navigate to it.  Then select the database powering your site, then you can press “SQL” and drop this code in.  The reason we are saying to copy it all, is so that you can experiment without breaking everything.

Make sure you have the new database selected, then run some sql updates and replacement commands on the tables notably, wp_options, wp_posts, wp_postmeta.

Use the code as below and swap in your old and new URLs, no trailing slashes. Also if necessary change the table prefix values where applicable (ie wp_ )

 

UPDATE wp_options SET option_value = replace(option_value, 'http://www.oldurl', 'http://www.newurl') WHERE option_name = 'home' OR option_name = 'siteurl';

UPDATE wp_posts SET guid = replace(guid, 'http://www.oldurl','http://www.newurl');

UPDATE wp_posts SET post_content = replace(post_content, 'http://www.oldurl', 'http://www.newurl');

UPDATE wp_postmeta SET meta_value = replace(meta_value,'http://www.oldurl','http://www.newurl');
 
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