BWG BLOG
Prospect vs. Lead: The Difference, and Where Measurement Should Start
Ask three people in the same company to define a lead and you often get three answers. The salesperson means someone they are actively talking to. The owner means anyone who filled out the contact form. The marketing vendor means anyone who clicked an ad.
The Best Times to Post on Social Media, Day by Day
Boston Web Group · The Best Times to Post on Social Media, Day by Day Keyword research shows how specific this question gets. People rarely ask for the best time to post on social media in general. They ask for the best time to post on Wednesday, or the best time to...
Internal Website Portals: One Login for the Systems That Run Your Business
Boston Web Group · Internal Website Portals: One Login for the Systems That Run Your Business Most growing businesses run on a handful of separate systems: a CRM, an invoicing tool, a scheduling calendar, a file share, maybe a project tracker. Each one works. The...
Why Your Web Host Matters as Much as Your Web Design, or More
Boston Web Group · Why Your Web Host Matters as Much as Your Web Design, or More When a business invests in a new website, the design gets the attention. Stakeholders review mockups, debate the homepage layout, and approve the color palette. The hosting decision often...
How to Get Approved for Google Local Services Ads
Google Local Services Ads (LSAs) place service businesses at the top of search results with a “Google Guaranteed” or “Google Screened” badge.
Reducing Customer Acquisition Cost by Targeting the Right Audience Before You Spend
Customer acquisition cost measures what a business spends to gain one new paying customer.
Stop Guessing, Start Growing: The Small Business Guide to Marketing Pricing Strategies
Boston Web Group · Pricing Guide Stop Guessing, Start Growing: The Small Business Guide to Marketing Pricing Strategies When you run a small business, pricing is more than a number on a tag. It signals where your brand sits in the market, determines whether the...
How Boston Web Group Helped Sandy Point Stop Listing Units and Start Selling Lake Life
Boston Web Group · Case Study How Boston Web Group Helped Sandy Point Stop Listing Units and Start Selling Lake Life Sandy Point has been welcoming guests on Lake Winnipesaukee since 1928. For nearly a century, it ran under the same ownership. Recently, Joe Boccelli,...
ADA Website Compliance Requirements for Massachusetts Businesses
Boston Web Group · Accessibility Practice Local businesses face increasing legal scrutiny regarding the accessibility of their public facing websites. The Department of Justice (DOJ) maintains that websites are places of public accommodation under Title III of the...
Resolving PDF and Document Accessibility Issues
Boston Web Group · Accessibility Practice Public documents (such as municipal bylaws, healthcare disclosures, and school calendars) must meet accessibility standards to avoid compliance violations. PDFs often present challenges because they lack structural tags,...
Web Accessibility Scanners vs. Manual Usability Testing
Boston Web Group · Accessibility Practice Automated scanning software is a useful tool for identifying clear violations (such as missing alternative text or low color contrast). Scanners typically detect only a portion of actual accessibility barriers, leaving complex...
Understanding Website VPAT Requirements
Boston Web Group · Accessibility Practice Government agencies and federally funded organizations in Massachusetts require vendors to document the accessibility of their software and digital services. A Voluntary Product Accessibility Template (VPAT) acts as a...