BWG BLOG
How to Get Approved for Google Local Services Ads
Google Local Services Ads (LSAs) place service businesses at the top of search results with a “Google Guaranteed” or “Google Screened” badge.
Reducing Customer Acquisition Cost by Targeting the Right Audience Before You Spend
Customer acquisition cost measures what a business spends to gain one new paying customer.
Stop Guessing, Start Growing: The Small Business Guide to Marketing Pricing Strategies
Boston Web Group · Pricing Guide Stop Guessing, Start Growing: The Small Business Guide to Marketing Pricing Strategies When you run a small business, pricing is more than a number on a tag. It signals where your brand sits in the market, determines whether the...
How Boston Web Group Helped Sandy Point Stop Listing Units and Start Selling Lake Life
Boston Web Group · Case Study How Boston Web Group Helped Sandy Point Stop Listing Units and Start Selling Lake Life Sandy Point has been welcoming guests on Lake Winnipesaukee since 1928. For nearly a century, it ran under the same ownership. Recently, Joe Boccelli,...
ADA Website Compliance Requirements for Massachusetts Businesses
Boston Web Group · Accessibility Practice Local businesses face increasing legal scrutiny regarding the accessibility of their public facing websites. The Department of Justice (DOJ) maintains that websites are places of public accommodation under Title III of the...
Resolving PDF and Document Accessibility Issues
Boston Web Group · Accessibility Practice Public documents (such as municipal bylaws, healthcare disclosures, and school calendars) must meet accessibility standards to avoid compliance violations. PDFs often present challenges because they lack structural tags,...
Web Accessibility Scanners vs. Manual Usability Testing
Boston Web Group · Accessibility Practice Automated scanning software is a useful tool for identifying clear violations (such as missing alternative text or low color contrast). Scanners typically detect only a portion of actual accessibility barriers, leaving complex...
Understanding Website VPAT Requirements
Boston Web Group · Accessibility Practice Government agencies and federally funded organizations in Massachusetts require vendors to document the accessibility of their software and digital services. A Voluntary Product Accessibility Template (VPAT) acts as a...
Social Services and Community Organizations: HHS 45 CFR Part 84 Digital Accessibility Compliance Guide
Social service agencies, FQHCs, nonprofits, and community organizations receiving HHS grants are covered by 45 CFR Part 84. The WCAG 2.1 AA deadline is May 2027 (or 2028 for smaller organizations). This guide explains scope, practical priorities, and your compliance roadmap.
Health Insurers and Managed Care Organizations: HHS 45 CFR Part 84 Digital Accessibility Compliance Guide
Health insurers and managed care organizations participating in Medicare Advantage, Part D, or Medicaid must meet WCAG 2.1 Level AA by May 11, 2027 under HHS 45 CFR Part 84. This guide covers scope, vendor risk, CMS overlap, and your compliance action plan.
The Limits of Automated Accessibility Widgets and Overlays
Boston Web Group · Accessibility Practice Many organizations deploy automated accessibility widgets or JavaScript overlays under the assumption that a single script resolves all compliance issues. Research indicates that these overlays often interfere with native...
Physicians, Clinics, and Private Practices: HHS 45 CFR Part 84 Digital Accessibility Compliance Guide
If your physician practice or clinic bills Medicare or Medicaid, you are covered by HHS 45 CFR Part 84. Learn which digital tools must meet WCAG 2.1 Level AA, what your deadline is based on practice size, and the steps to get compliant before May 2027 or 2028.