How we can help you with Business Acquisitions?

Written by Anthony D on . Posted in Search Science, SEO

A business acquisition is much more than a financial transaction, it’s a trading of responsibility.  It’s also a magnificent time to leverage digital assets for magnified SEO.


Perhaps you’re now working with a series completely independent websites, which can provide non-reciprocal one-way links to your pages and content, providing invaluable backlinks to your site.


The use of these assets can greatly impact the SEO of your existing site.


Does your business website have a strong search engine presence? While a business purchase can present a good argument to destroy your newly acquired website, you must first gauge the Search Engine power of the website.  It is more powerful than your own?  One of them needs to be dominant, but that does not mean the others will need to immediately die.


How will you create more value? To ensure that a business acquisition is a good long-term decision, think through how you expect the move to increase your revenue. Will you leverage your digital assets for better SEO and gain access to lucrative new markets?   Perhaps you can utilize the newly acquired websites to push out content and news stories that promote your target website’s ecom offerings.


Let your technology department leverage your digital assets to obtain advanced SEO advantages over competitors in the space.


 

BWG named among Top 10 SEO Companies in Boston

Written by Anthony D on . Posted in Awards, SEO

As you may know, Boston Web Group, Inc. has been providing high quality digital marketing services to clients just like you in Boston since 2009. However, today we’re excited to celebrate our recognition as a Top Local Agency in Boston by UpCity! 

upcity

It’s with great pleasure that we humbly accept both this nomination, and the nomination for Top Website Designers in Boston.  Our mantra is simple; make someone money and you’ll always have a job.  Well, that’s what we do with our skill sets – we monetize your website.  

If you’re looking to have your digital assets built, managed, or optimized, please reach out to us and let’s have a conversation about it! 

Thank you for the recognition !

How Content Creation Drives SEO

Written by Mike Helly on . Posted in Content Management, Search Science, SEO

content creation seo

Search engines like Google, Yahoo and Bing have placed an increased importance on unique content in their site ranking algorithms.

Updates with a better search experience in mind have been made to various algorithms that Google uses to determine where pages rank. Google has shifted focus to quality content that is focused on relevant terms. Businesses who have deployed well-intentioned content marketing strategies have benefited from this switch seen the value of their SEO stock rise.

Search engines favor sites that have unique content and sections that are updated regularly. Being able to produce targeted content aimed at keywords that are important to your business is essential to maintaining any rank in the search engine results pages. Now, SEO and Content Marketing work together in a way that allows businesses of all types to gain traction in the search rankings and find new customers fast.

Importance of Unique Content

Having great content that you can call your own will help establish your business as a resource in your particular field.  We call this becoming a “content authority” on your subject matter, and it’s what everyone wants to be.

Search engines love sites that have something valuable and different to offer the world. Displaying a page with content created to specifically answer a user’s query is critical in establishing an authoritative identity. This can go a long way in determining whether you show up at the top of search results to the terms that matter most to you.

The Best Ways to Keep Your Site Updated

regular site updates

There are a number of different ways to keep your site updated in order to be delivering content that is fresh. Search engines prefer giving users up-to-date information and making regular updates is the perfect way to keep your site from becoming static.

Information displayed on pages on your site must always be edited whenever there is a change. Making new pages with unique content to announce a new promotion or event is another way to make sure a site is being updated frequently.

One of the most popular ways to regularly update a site is posting to the site’s blog. Blog posts allow for a number of different forms of media to be used in a way that can attract new users to your site. Staying up to date with important industry news in your field and then posting about it can be a great way to keep your site relevant and appear in the most relevant queries.

BWG’s SEO Process

Boston Web Group can handle every step of the SEO/Content Creation process. Keeping your site updated with unique content is vital for businesses who wish to maintain a commanding online presence.

We understand the importance of putting together a comprehensive content marketing strategy to make sure all content produced has a purpose. Regular updates can also be made to existing posts and pages when an edit is necessary.

The content will be enhanced by technical optimizations that will allow your site to deliver optimized content to users more efficiently than ever. Our SEO expertise allows us to stucture each page so it is clearly labeled for relevant searches.

Contact us today to discuss your Content Strategy and Digital Marketing efforts.

Get Started

Increase Efficiency of AdWords Campaigns with Campaign Experiments

Written by Mike Helly on . Posted in Google AdWords, PPC Management, SEO

Google AdWords has quickly become the best way for businesses to target new customers. With AdWords businesses of all sizes are able to specify a budget, create an ad, and identify keywords to promote themselves to customers that matter. An AdWords campaign can get your business’ search listing on the first page fast with a carefully crafted bidding strategy and effective keyword choices. Google is the first place that many individuals go when looking for new services and you can be the first thing they see with Boston Web Group’s expert AdWords Campaign Management services.

targeted adwords campaign management

Boston Web Group understands that the methods used to achieve an efficient AdWords campaign are always changing. Keywords will become more and less popular causing search volume to fluctuate and necessitate changes to an AdWords campaign. There are always new ways to get better performance and one that must always be kept in mind is updating your pay-per-click campaign’s ads to target trending keywords. A user wants to click on a link that will bring them to exactly what they’re looking for. Creating ads that are relevant for specific terms is a great way to get more clicks on your ad.

Google AdWords includes the AdWords Campaign Experiments functionality so you can test any changes to your campaign on a limited section of your account’s activity. With AdWords Campaign Experiments you can test out any changes made and see exactly how well they worked before making changes to an entire ad group. Setting up an experiment is simple, choose what you would like to test, specify how long you would like the test to run for, and determine how much of your activity you would like to run the experiment on. You will have the ability to select exactly how much of your activity you would like designated for experiment to get a clearer picture of how the updates impact performance.

AdWords Campaign Experiments allow users to gain valuable insight into the effect that making changes to a campaign will have. Often an experiment will play out as expected and the update will be pushed live. Other times, however, an AdWords Campaign Experiment will reveal user behavior that wasn’t expected, leading to more refined edits to ensure a successful AdWords Campaign.

Google: Local listings and Behavior weigh heavily on Local Search Position

Written by Anthony D on . Posted in SEO

Key Thoughts From 2015 Local Ranking Factors Study

  • Moz has published their 2015 Local Ranking Factors article
  • Behavioral trends / mobile have seen a big increase in 2015
  • Link factors- extremely more important for local search
  • Citations are less important
  • Quality of links & authority have increased importance
  • Google’s

    “Snack Pack”

     algorithm update changes show experts weighing heavy on links, citations
Just a few few days ago Moz has published their 2015 Local Search Ranking Factors study.  In the study, they invite the top Local SEO leaders from around the world to give their views on what it takes to rank in local search – it’s what’s on everyone’s minds.Because of the vast knowledge & experience of the participants, the results are as accurate a gauge of the state of local search as we can hope to get – without talking directly to google!  So what do the 2015 results look like??We’ll summarise from the article some of the main talking points for you:

Local SEO – Search Ranking Factors 2015

local SEO ranking factors
There are no drastic changes, but the most significant movements year on year are represented below:

Important

  • Behavioral/Mobile Signals – 9.5% (+2.6)
  • Link Signals – 20% (+1.7)
  • Personalization – 8.5% (+0.1)

Not as important

  • External Loc. Signals – 13.6% (-1.9)
  • Review Signals – 8.4% (-1.4)
  • Social Signals – 5% (-0.8)
  • On-page Signals – 20.3% (-0.7)

Similar to before

  • My Business Signals – 14.7% (=)

Developing Trends

ranking factor analysis 3 years

A 3 year trend analysis

A big thank you to Moz, whom made it possible for us to view the past studies all the way back to 2008. Above we’re looking at how the results have developed since 2013 to present day.  We can see that over the past 3 years, onpage factors have remained important as an overall ranking factor, links have grown in importance, as local & organic have become more intertwined.

Notice a slight decrease in the importance of citations. Looking at the top 50 factors it is clear that quantity of citations may be less important, it is the quality & accuracy of citations which continues to gain prominence. Behavioral / mobile factors, may not be hugely important yet, but they are continually growing year on year as people increase mobile use to almost a single point of information sourcing.


Most important local SEO organic factors

Sure, you can find the top 50 ranking factors in the full study, but we’ve summarized the top 10 most important factors, based on their impact on localized organic rankings, so you can understand SEO a little better.

On-page SEO factors

The domain authority of a website is the most important localized organic factor in 2015, whilst having the city & state in your GMB landing page title is number 3 on the list. The topical & geographical keyword relevance of domain content also feature in the top 10, whilst the importance of having the city / state in title tags & GMB landing page title is also crucial.

SEO Link factors

Link signals are now more important for local search ranking vs 2014. The top 10 localized organic factors show that the quality & authority of inbound links to a domain are key, whilst the diversity of those links is also crucial.

GMB location SEO factors

The obvious benefit of having a physical address in the city of the searcher is a major advantage in localized organic rankings.

External SEO location factors (ie. citations, local listings)

External location signals are seen as slightly less important year on year, but the overall quality & authority of citations remains one of the top 10 localized organic factors.

Behavioral / mobile SEO factors

The most important behavioral factor in 2015 is the click-through rate from search results.

Most important factors

Again, you can find the top 50 ranking factors in the full study, but below we’ve summarized the top 10 most important factors that have an impact on local pack / carousel rankings.

GMB location factors

For local pack ranking, having a physical address in the city of search is the number one ranking factor, and a closer proximity of address to that point of search adds further benefit. Choosing the proper category associations for a business is vital – as is the product / service keyword in the GMB business title.

External location factors (ie. citations, local listings)

For local pack ranking, the consistency of structured citations is considered the 2nd most important factor. Likewise, the quality & authority of those citations takes on added importance.

On-page factors

Similarly to localized organic factors, the domain authority of a site is crucial for local pack ranking. Having the city & state in the GMB landing page title is also important, as is ensuring that the HTML NAP matches your GMB location NAP. The domain authority of a site is crucial for local pack ranking.

Behavioral / mobile factors

Once again, the click-through rate from search results has a big impact on local pack / carousel results.

What has changed since the Snack Pack update?

The local pack changed in August 2015, so what are the top local SEOs focusing more on since then?  Let’s look.

External location factors (ie. citations, local listings)

Since the introduction of the snack pack / local stack, experts are paying more attention to the quality & authority of structured citations. In addition to this, the consistency of those citations is equally important.

Link factors

Once again we see that link factors are important for local SEO in 2015. The quality & authority of inbound links is more important since the recent changes, whilst the quantity of inbound links has also drawn more attention – particularly those from locally-relevant domains. Another factor which has grown in prominence since the snack pack is the quality / authority of links to a GMB landing page URL.

Review factors

Review factors only make up 8.4% of the overall local search ranking factors, but since the introduction of the snack pack, the quantity of native Google reviews (w/text) have perhaps taken on a little more importance.

On-page factors

Experts are now paying even more attention to domain authority since the changes, whilst the topical (product/service) keyword relevance of domain content has also increased in perceptions.

GMB location factors

Always an important factor anyway, the proximity of address to the point of search (searcher-business distance) has seemingly grown in importance since the recent local changes.
Amazing. Lots of great info to absorb, and there will be loads of new analysis on this latest survey from Moz – which we will pick up as well.

Go ahead and take a look at the full results on Moz.com as we cannot cover everything here. You can also call in to discuss this with our Local SEO experts by phone: 855.355.SITE

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