Client Spotlight: TriCore Solutions

Written by Anthony D on . Posted in Awards, Client Spotlight, Google AdWords, PPC Management, SEO

It’s always encouraging to learn about how to provide success for our clients, and it’s rewarding to our team to be recognized for our hard work.   Recently, we’ve got some great news! We’re happy to announce that Tricore Solutions is now part of the Rackspace family, we’ve been identified as instrumental to the paid and organic search efforts.  This is evident from organic search results on such massive terms as “Managed Applications” and myriad other valuable search terms.  This is the largest merger that Rackspace has ever announced. Click here to read the full story!

How we can help you with Business Acquisitions?

Written by Anthony D on . Posted in Search Science, SEO

A business acquisition is much more than a financial transaction, it’s a trading of responsibility.  It’s also a magnificent time to leverage digital assets for magnified SEO.


Perhaps you’re now working with a series completely independent websites, which can provide non-reciprocal one-way links to your pages and content, providing invaluable backlinks to your site.


The use of these assets can greatly impact the SEO of your existing site.


Does your business website have a strong search engine presence? While a business purchase can present a good argument to destroy your newly acquired website, you must first gauge the Search Engine power of the website.  It is more powerful than your own?  One of them needs to be dominant, but that does not mean the others will need to immediately die.


How will you create more value? To ensure that a business acquisition is a good long-term decision, think through how you expect the move to increase your revenue. Will you leverage your digital assets for better SEO and gain access to lucrative new markets?   Perhaps you can utilize the newly acquired websites to push out content and news stories that promote your target website’s ecom offerings.


Let your technology department leverage your digital assets to obtain advanced SEO advantages over competitors in the space.


 

BWG named among Top 10 SEO Companies in Boston

Written by Anthony D on . Posted in Awards, SEO

As you may know, Boston Web Group, Inc. has been providing high quality digital marketing services to clients just like you in Boston since 2009. However, today we’re excited to celebrate our recognition as a Top Local Agency in Boston by UpCity! 

upcity

It’s with great pleasure that we humbly accept both this nomination, and the nomination for Top Website Designers in Boston.  Our mantra is simple; make someone money and you’ll always have a job.  Well, that’s what we do with our skill sets – we monetize your website.  

If you’re looking to have your digital assets built, managed, or optimized, please reach out to us and let’s have a conversation about it! 

Thank you for the recognition !

How Content Creation Drives SEO

Written by Mike Helly on . Posted in Content Management, Search Science, SEO

content creation seo

Search engines like Google, Yahoo and Bing have placed an increased importance on unique content in their site ranking algorithms.

Updates with a better search experience in mind have been made to various algorithms that Google uses to determine where pages rank. Google has shifted focus to quality content that is focused on relevant terms. Businesses who have deployed well-intentioned content marketing strategies have benefited from this switch seen the value of their SEO stock rise.

Search engines favor sites that have unique content and sections that are updated regularly. Being able to produce targeted content aimed at keywords that are important to your business is essential to maintaining any rank in the search engine results pages. Now, SEO and Content Marketing work together in a way that allows businesses of all types to gain traction in the search rankings and find new customers fast.

Importance of Unique Content

Having great content that you can call your own will help establish your business as a resource in your particular field.  We call this becoming a “content authority” on your subject matter, and it’s what everyone wants to be.

Search engines love sites that have something valuable and different to offer the world. Displaying a page with content created to specifically answer a user’s query is critical in establishing an authoritative identity. This can go a long way in determining whether you show up at the top of search results to the terms that matter most to you.

The Best Ways to Keep Your Site Updated

regular site updates

There are a number of different ways to keep your site updated in order to be delivering content that is fresh. Search engines prefer giving users up-to-date information and making regular updates is the perfect way to keep your site from becoming static.

Information displayed on pages on your site must always be edited whenever there is a change. Making new pages with unique content to announce a new promotion or event is another way to make sure a site is being updated frequently.

One of the most popular ways to regularly update a site is posting to the site’s blog. Blog posts allow for a number of different forms of media to be used in a way that can attract new users to your site. Staying up to date with important industry news in your field and then posting about it can be a great way to keep your site relevant and appear in the most relevant queries.

BWG’s SEO Process

Boston Web Group can handle every step of the SEO/Content Creation process. Keeping your site updated with unique content is vital for businesses who wish to maintain a commanding online presence.

We understand the importance of putting together a comprehensive content marketing strategy to make sure all content produced has a purpose. Regular updates can also be made to existing posts and pages when an edit is necessary.

The content will be enhanced by technical optimizations that will allow your site to deliver optimized content to users more efficiently than ever. Our SEO expertise allows us to stucture each page so it is clearly labeled for relevant searches.

Contact us today to discuss your Content Strategy and Digital Marketing efforts.

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Increase Efficiency of AdWords Campaigns with Campaign Experiments

Written by Mike Helly on . Posted in Google AdWords, PPC Management, SEO

Google AdWords has quickly become the best way for businesses to target new customers. With AdWords businesses of all sizes are able to specify a budget, create an ad, and identify keywords to promote themselves to customers that matter. An AdWords campaign can get your business’ search listing on the first page fast with a carefully crafted bidding strategy and effective keyword choices. Google is the first place that many individuals go when looking for new services and you can be the first thing they see with Boston Web Group’s expert AdWords Campaign Management services.

targeted adwords campaign management

Boston Web Group understands that the methods used to achieve an efficient AdWords campaign are always changing. Keywords will become more and less popular causing search volume to fluctuate and necessitate changes to an AdWords campaign. There are always new ways to get better performance and one that must always be kept in mind is updating your pay-per-click campaign’s ads to target trending keywords. A user wants to click on a link that will bring them to exactly what they’re looking for. Creating ads that are relevant for specific terms is a great way to get more clicks on your ad.

Google AdWords includes the AdWords Campaign Experiments functionality so you can test any changes to your campaign on a limited section of your account’s activity. With AdWords Campaign Experiments you can test out any changes made and see exactly how well they worked before making changes to an entire ad group. Setting up an experiment is simple, choose what you would like to test, specify how long you would like the test to run for, and determine how much of your activity you would like to run the experiment on. You will have the ability to select exactly how much of your activity you would like designated for experiment to get a clearer picture of how the updates impact performance.

AdWords Campaign Experiments allow users to gain valuable insight into the effect that making changes to a campaign will have. Often an experiment will play out as expected and the update will be pushed live. Other times, however, an AdWords Campaign Experiment will reveal user behavior that wasn’t expected, leading to more refined edits to ensure a successful AdWords Campaign.