Many users would much rather watch a minute-long video rather than take the same amount of time to read text. Videos give online users a much better view of products and services that they may be interested in. They also have the ability to make a lasting impression.
Direct Traffic to your SiteYouTube is the second largest search engine in the world. Hundreds of hours of video are being uploaded to the site every second and users are ready to watch. As a result, YouTube videos have gotten billions of views. The viewing numbers have been continually rising as YouTube has gotten more popular and don’t seem to be stopping anytime soon. More than half of YouTube’s views are coming from mobile devices too.
While sharing the video won’t lead to direct links to your website, you can create two backlinks from YouTube. You can include a link to your website on your YouTube profile and include a link in the description of each video.
Rank for Valuable KeywordsHaving a high-quality YouTube video that hits on key terms can be an effective way to get your content to the top of Google’s pages as well. Google understands that many users prefer interacting with video content. The search engine results pages reflect this and make it easy for users to find videos that are relevant to their searches. This means video listings have been bumped up towards the top of the first page and provide an excellent opportunity.
There are a number of different factors that will go into how your YouTube video will rise on the results page. Ranking highly in a YouTube search is heavily dependent on user engagement. Ensuring that you have quality content that users will watch in its entirety on your channel is a must. Boston Web Group has experience creating engaging videos for clients in a number of different industries. Keyword relevance, number of channel subscribers, user reactions and video length also go into how well a video will rank on YouTube.
Having a video that ranks highly in a YouTube search for a key term can be a great way to make an impact. Video gives you the chance to tell the story of your brand while giving them an awesome view of the products you offer. YouTube videos are also very easily shared and stand to give your brand a boost if posted at the right time. Posting videos regularly can be a great way to build a loyal social media following and attract valuable returning customers to your business.
Video IntegrationVideo is evidence of quality content. Integrating video on your website means that you have mixed media content: text, images and video. The presence of video sends signals to search engines that your page contains rich media relevant to search requests. This means, your website will now show up in more related searches. It will also show up in searches when someone searches for only video results.
Optimizing your video will help your website in Google searches. The biggest thing to optimize is loading time. Google considers page performance in it’s algorithms to rank websites in the search results. Having a video that loads fast will boost your rank. According to Radware, 57% of mobile users ditch a site after three seconds of waiting. Posting videos can be a great way to boost SEO and engage users, as long as it’s optimized for user experience.
Boston Web Group Video ProductionSEO is centric to every website that we build. We optimize all content for Search Engine value — and we know that video is an important component to that. Our video production team has created all types of videos: corporate, restaurant, personal lifestyle, tech, event coverage and more. We’ve even done some “reality TV” style content for our clients! As creative marketers, video production is something we love doing.
To learn more about this process, visit our website or give us a call!