Branding Your Business

Written by Amanda on . Posted in Design

What is a brand?

Your brand is your company image, or the identity of your business. It is how you appeal to customers and make them trust you. It is your promise to them and what differentiates you from the competitors. Your brand should have a clear message, a logo, a voice and standards (fonts, colors). Image result for apple logoImage result for target logoImage result for nike logoImage result for starbucks logo whiteImage result for mcdonalds logo

Branding is the art of using images to suggest value or meaning. A brand includes your logo, or your company image, used consistently across all aspects of your business. This means using the brand on your website, social media, email communications, printed material and through visual and verbal interactions like customer service or sales.

Why is branding important?

Developing a brand makes your business stand out among the rest. A strong brand that is consistent across all your company assets builds trust between your corporate image and your customers. The keys to successful branding are consistency and truth. Believe in what you’re doing! If you are consistent, your message will be perceived. Branding creates awareness. The more you push your brand, the more people will see it, know it and use it. It creates customer loyalty and builds that trust so your customers know they can keep coming to you for the same quality service.

Every business should have a brand – it’s just a matter of developing it. When doing so, here are a few questions to think about.
    • What is your company’s mission?
    • What value do your services/products offer?
    • What is the personality of your company?
    • What do your customers already think of your company?
    • What qualities do you want them to associate with your company?
After thinking about these questions, write down your company’s brand message. Next, you’ll want to develop a logo. Think of a unique tag line that represents your message — this is not always needed but it can help market your business. You should also consider brand standards. What colors do you want to use? What fonts do you like? Do you want to capitalize words?

Another important part of your brand is your brand’s voice. Your voice should be integrated throughout everything you do — from marketing to customer service. You want your employees to represent your brand the way you want it to be presented. Once you decide on these factors, you are on your way to developing your brand!

What do we design?

Boston Web Group is comprised of a talented blend of creative people, including graphic designers, videographers, web designers and coders. This unique blend of talent makes it possible for us to help you build your brand the way you want it and develop your identity to portray your business in the best light possible.

Boston Web Group is here for you. Even if you submit your design concept as a sketch on a scrap piece of paper, we will still translate it into a colorful rendition of rich media. If you need help with a logo and brand design, our graphic design team can walk you through the process. Our team will come up with a brand design that includes logo, logo type and fonts, domain name and other brand identity elements. You can make comments and suggestions and we’ll go back and forth until you love it. And it doesn’t stop there — we can help you come up with a creative digital strategy and integrate your brand into the many facets of your unique strategy.

Contact us to get started.

 

The Evolution of Web Design – 1989-1995

Written by Mike Helly on . Posted in Design

Evolution of Web DesignImage credit: Yvelle Design

Web design is an extremely young field (think browser-less late 80s as a good starting point) and yet the changes that took place in those 20 something years are nothing short of explosive! As hard as it is to believe it, at one point there was no CSS and no browsers but the web designer was still there and still had to find a way to make web work in spite of ridiculous amount of limitations and constraints. Here’s a peek into the early days of web design as told by Hubspot, Froont and others.

Tim Berners-Lee
1989 – Tim Berners-Lee invents HTML (and web, for that matter – sorry Al Gore) in the least likely of places – the European Laboratory for Particle Physics (CERN) in Geneva, Switzerland. Berners-Lee was looking for a way to share information between particle physics researchers and he came up with an idea of how to create cross-references from one research paper to another using links. Safe to say, with EGA and CGA display standards being common there wasn’t much room for an aspiring designer to innovate – think plain text on a white background and design created by a combination of symbols and Tab key.

1990-1994 – Berners-Lee next step was writing Nexus (initially called WorldWideWeb) – the very first web browser. He completed the build in December of 1990 and in August of 1991 Nexus became available to the general public. Interestingly enough, few people involved in this project also worked on Line Mode Browser – the second-ever browser. Up until 1993 the websites were very text-heavy, as no browsers supported images (the common monitor resolution at the time was 640 x 480). Mosaic (released in 1993) became the first browser to display text and images together – Netscape Navigator also arrived at the end of the year and was so powerful for its time that many websites started to carry “Best if viewed in Netscape” line. Berners-Lee left CERN in 1994 and founded WorldWide Web Consortium (W3C) with one of the supporters of organization being DARPA, the inventors of Internet predecessor ARPANET. W3Cs aims to create a set of principles that would allow anyone to access the web.

1995Opera browser is released by Norwegian company Opera Software (initially a research project by Telenor, the largest Norwegian telecommunications company). Internet Explorer 1 and 2 (initially called Microsoft Internet Explorer) arrives later in the year. The average screen resolution jumps to 800 x 600, the amount of colors jumps to 256 and the year also marks the arrival of web safe fonts, but the web design itself does not benefit from those changes as Web is dominated by bright and ugly colors and garish ads.

Sources/Further Reading

A History of HTML (w3.org)

The Evolution of Web Design – 1989 to Present (Studio5 Innovation)

A Brief History of Web Design for Web Designers (Froont)  

Web Design Trends 2015 – Ghost Buttons

Written by Mike Helly on . Posted in Design

One of the web design trends that survived the transition from 2014 to 2015 is the rise of ghost buttons. Ghost buttons (also known as ‘empty’ or ‘hollow’ buttons) are transparent buttons bordered by a very thin line and text inside them is usually printed in light sans-serif font. Ghost buttons also tend to be bigger than standard buttons and immediately capture the users eye due to their phantom-like quality.  

The term itself was first coined by a Tumblr blog called Websites with Ghost Buttons in early 2014, although the seeds of the idea might be also be found in HUD Displays, Apple iOS 7 user interface with its set of minimal buttons and icons, Google Nexus 7 website, and Twitter Bootstrap whose homepage includes a prototype of a ghost button.

Nexus 7  

Ghost buttons are easy to create with standard graphic design software such as Photoshop or Illustrator and they can provide elegant look to a website. Its also easy to integrate them with other design elements as they don’t take too much space. Much like with any other trend, however, one should not get addicted to it – while ghost buttons can add elegance to a site, they are not a magic solution to every design problem. If the button isn’t placed wisely then it would be hard to spot it, plus its heavy use of transparency may lead to legibility problems. Wrong photographic backgrounds and bad color schemes used in combination with transparent buttons may also lead to bad results.  

Ghost buttons can be very impressive when implemented correctly – just make sure to pay as much attention to elements surrounding them (such as large-scale photographic backgrounds) as to buttons themselves!

Ghost Button Gallery


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