The main factors that go into scoping a project are
Design (making it look good) Development (making it work right) and SEO (making sure it’s findable).
We also consider the total number of pages for the site, total number of unique page templates, rounds of revisions, any kind of unique functionality you may need for the project and the level of user experience strategy you may need for the project.
Let’s take a moment to explain what each one of those elements means and how it impacts your project.
DESIGN
This is the aesthetics of your site. Your branding, your icons, your fonts, colors, and styles.
What is Design?
DEVELOPMENT
This is the actual components of your site, it's functionality, code, platform, API, integrations, forms, and everything else that make it work.
What is Development?
SEO
This is where we've taken extra care to include the keywords, phrases, and search engine attributes that build on-page SEO value. It's not the same as an SEO campaign.
What is SEO?
Total Number of Pages
Yes, it's the pages of the site. Any time you click something and go to another url on your website, that counts as a page.
What is a page?
Total Number of Unique Page Designs
More important than total number of pages is the concept of unique page designs. A page design, sometimes called a template (or framework) for a design.