Social Media Advertising – 5 Things To Know About Platforms That Will Convert

The digital exodus is ramping up day after day and paving the way for new opportunities for digital marketers. No wonder this is a competitive space. A concept like Instagram and Snapchat never existed some years before. But now, these are two of the most trending. Most importantly, the way businesses advertise has also changed. … Read more

SEO Testimonial: Keith Ronan, owner, WrapSolutions.com

Here at Boston Web Group, we love to see our customers flourish. The Boston Web Group Team is determined to help all of our clients reach a level of success in all digital aspects of their company. Wrap Solutions has created success for themselves, that we complemented as we have applied our technical know-how to … Read more

Where Does My Content Go?

Content is key but what’s the point of it if you’re not reaching your audience? You can’t just write content and hope it gets found, you have to promote it. You need to push your content onto the screens of your audience and potential customers and this is accomplished with content distribution. Content distribution is more … Read more

Understanding Social Media Optimization

Social Media Optimization, or SMO, is the use of techniques and strategies to promote a brand on social media in ways that help drive customer engagement. Social media has become one of the best assets for improving a company’s organic (non-paid) search results and utilizing SMO greatly increases these results. If you are looking to … Read more

Optimal Times to Post on Social Media

The best times to post on social media are during the times in which the most users are on the network and will see your content. That sounds logical, right? So how do we know when that is? According to research, there are certain times during the day that are better to post than others. … Read more