Social Media Optimization (SMO)

Social Media Strategy, Mangement, & Execution

What’s all the hype about?

You, your kids, their friends, and your friends are all using social media.


Every large company in America is using Social Media Optimization techniques; to reach people, engage audiences, and connect customers to services. That is because Social Media has revolutionized the way people communicate ideas, thoughts and opinions, and changed the way consumers behave in the market place.

As of April 2024, Instagram has 2 billion monthly active users worldwide, making it the third most popular social network by user count.

Social media Creates accessibility

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get social

People want to look you up before they buy, support, or contact you. They’re getting more and more advanced about how they surmise your social appearance, activity, and interactions with other clients. They’re using social media to reach out to big brands directly, and they’ll only do so if all the conditions are perfect. The impact of social media is profound, and reverberates through our society, connecting brands with consumers and giving a voice to the every single user. Over 3 billion people are on facebook alone – are you available to them?

Our social media plans cover basic, and complicated items.

We’ll do the heavy lifting, develop proper content, create art, edit videos, engage with consumers, and deliver your message across the vast network of potential customers in a timely, fashionable, and professionally friendly manner.

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Social Media Strategy


Creating consumable content that your audience re-distributes through out their own networks, citing your page, and engaging in your content, is a brilliant technique to help increase your Search Engine Relevance. This is why we call this practice “Social Media Optimization” and we’re happy to apply our concepts and experience to create a custom strategy that will work for your unique needs.

Not sure where to start? Let us take the guess work out of it for you.

Social media optimization is important for content, general accessibility, and search engine optimization.

We’ll braid your Social Media Strategy into your SEO Strategy.

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Social Media Management

Content is King

But Consistency is Queen!

You’ve heard this phrase “content is king” tossed around? It’s especially true in this arena.

We’ve got data on your customers, how they interact with social media, and when the most opportune time is to post your well written, relevant, socially engaging content. It has to be done right, and on-time, or the impact is just not the same. It’s a symphony of the King’s content delivered faithfully on the Queen’s schedule. Your fans and followers are just waiting for your awesome content to come down the feed, and when it does, they are more than happy to share, like, tweet, and endorse your posts.

Long live the Queen!

social media

We manage your social media assets, intelligently, carefully, and with love – allowing you can pay more attention to the daily needs of your business.

We’ll keep up your appearances, so that you don’t have to.

But – I have social media already

If you set up a page and parked it – that’s not good enough.

Not having posts with well-written, age-specific, date-sensitive, thought-provoking content (that is worthy of your customer’s attention) is simply not good enough. In other words: setting up a page and dusting your hands of the job is just a waste of your time. You need (and deserve) to do better for your organization.

You need someone with intellect, who will take care in writing/publishing your posts, will take time to gather relevant data, construct a presentable piece of content to your audience – and condition them to expect that level of quality to simply be synonymous with your brand.

That “someone” is at Boston Web Group.

Boston Social Media Marketing

Don’t let another day go by without reaching, engaging, and connecting to your audience.

It’s clear that Social Media Optimization (SMO) is the next frontier in commerce. Consumers are increasingly turning to social media for advice, answers, trends, and to make purchasing decisions based on their own ostensive research.

It’s Time to get social!


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