Social Media Optimization, or SMO, is the use of techniques and strategies to promote a brand on social media in ways that help drive customer engagement. Social media has become one of the best assets for improving a company’s organic (non-paid) search results and utilizing SMO greatly increases these results. If you are looking to … Read more
Did you know that 85% of internet users will use a search engine first when looking for products or services? And 95% of those users don’t look past the first three search results pages. This is why you want your business to be on the first page — and even better — on top! It’s … Read more
Why Posting at the Right Time Matters for Engagement The best times to post on social media are during the times in which the most users are on the network and will see your content. That sounds logical, right? So how do we know when that is? According to research, there are certain times during … Read more
Every company, big or small, should have a website. But with so many social networks to use, sometimes this gets overlooked. Whether you are a small business or one with hundreds of employees, having a website can be the key to success. Here are five reasons why every company should have a website: The focus … Read more
by: Anthony De Marco After Google’s most recent updates have left the SEO world stunned, many people are wondering how to actually move up the rankings in this new algorithm. Since so many things have changed and Google is now investigating and penalizing spam more heavily, the old tactics don’t work. Building huge masses of … Read more