Author Archive

Evaluating New Video Lighting

Written by Anthony D on . Posted in Video Production

Lighting for photo and video has dramatically changed. Our fluorescent lights are old technology and not very portable. So we’re looking at LED panels priced under $200. Must haves:
  • Lightweight and portable
  • Can be powered from our Sony batteries for on-location shoots
  • High color accuracy (CRI 95 or higher)

GVM GVM-520LS-R

Price: $105 on Amazon

Good

  • You can dial in the exact number for brightness and color temperature. Makes it easy to get the same look each time you set them up.
  • The panel is larger meaning softer light.
  • Comes with power adapter and can use the kind Sony video camera batteries we have for our FS100 camera.
  • Throws enough light without the diffuser panel to light subject 6 feet away at 400 ISO f5.6 aperture. This is important to us because we film interviews and we need to set up our cameras to keep people in focus while being properly lit.
  • No cooling fans. Silent.
  • CRI rating of 96

Bad

  • Not powerful enough to work with add-on softbox.
  • No barn doors to control the direction light is pointed. Not ideal for small rooms.
  • If set to all daylight light, 50% of light output is lost.
  • Build quality issues. Our unit arrived with a bent support bracket. Silica gel pack broke, spilling beads all over the floor when we opened the box.

Neewer NL-660

Price: $105 on Amazon Neweer NL-660 LED Panel

Good

  • You can dial in the exact number for brightness and color temperature. Makes it easy to get the same look each time you set them up.
  • The panel is larger meaning softer light.
  • Comes with power adapter and can use the kind Sony video camera batteries we have for our FS100 camera.
  • If set to all daylight light, 50% of light output is lost.
  • No cooling fans. Silent.
  • CRI rating of 96

Bad

  • Not powerful enough to work with add-on softbox.
  • No barn doors to control the direction light is pointed. Not ideal for small rooms.
  • If set to all daylight light, 40% of light output is lost. Most bright at 4500 kelvin. Which makes this less versatile
  • No number readout for output and color temperature. Harder to set up consistently.

Does it put out enough light with a diffuser softbox?

We love silky soft light for interviews and filming people. So we wanted to try these out with the Kamerar D-Fuse. However we hit a few snags:
  • Loss of 2x of the light output when we paired it with the D-Fuse
  • Light leaks out of the back because the D-Fuse doesn’t fit these light panels well
Any attachment that softens light also eats light. To use the D-Fuse it looks like we’re going to need more watttage.

Bottom line for these two LED panels?

We’re sending both back to Amazon because we can’t get the light output we need and without the D-Fuse softbox attachment, light is a bit too harsh. Plus like most bi-color panels, light output is cut by 50%. In the end, we’re just not getting the light output we need to capture clean images.

OK, What else are you considering?

The Yongnuo YN-900. The major detractor according to internet reviews, is a whiny fan that kicks on randomly. The fan noise is impossible to filter out while recording sound. We’ll get a test unit and see for ourselves how bad this fan is. If we can live with it, the YN-900 might be the best choice. Also it comes with a wireless remote which makes changing settings super easy when the light panel is high up on a light stand. We’ll keep you updated with more reviews as we try out more LED light panels for our video production.

Client Spotlight: TriCore Solutions

Written by Anthony D on . Posted in Awards, Client Spotlight, Google AdWords, PPC Management, SEO

It’s always encouraging to learn about how to provide success for our clients, and it’s rewarding to our team to be recognized for our hard work.   Recently, we’ve got some great news! We’re happy to announce that Tricore Solutions is now part of the Rackspace family, we’ve been identified as instrumental to the paid and organic search efforts.  This is evident from organic search results on such massive terms as “Managed Applications” and myriad other valuable search terms.  This is the largest merger that Rackspace has ever announced. Click here to read the full story!

Client spotlight: Wrap Solutions (Video)

Written by Anthony D on . Posted in Client Spotlight, Film, New Client Launch, Video Production, Web Development

Leverage VIDEO production for SEO

We’ve been happy to help owners Keith Ronan and Jill Carrera at Wrap Solutions with their brand, website, PPC and search engine optimization, and humbled to know that they attribute a large portion of their success to our ability to drive them qualified leads via Search Engine Optimization and PPC.  

Go Wrap Solutions!

Recently, we were able to help out with this great Video Production project, highlighting the enormous growth and capacity that Wrap Solutions has been able to achieve over a short 5 year period.  We had a chance to create this awesome Video about why they are the leading Boston Vehicle Wrap company.

You thought our office was cool? Check out how cool their office is!

 

Interested in what we can do to grow your business?

Reach out !

How we can help you with Business Acquisitions?

Written by Anthony D on . Posted in Search Science, SEO

A business acquisition is much more than a financial transaction, it’s a trading of responsibility.  It’s also a magnificent time to leverage digital assets for magnified SEO.


Perhaps you’re now working with a series completely independent websites, which can provide non-reciprocal one-way links to your pages and content, providing invaluable backlinks to your site.


The use of these assets can greatly impact the SEO of your existing site.


Does your business website have a strong search engine presence? While a business purchase can present a good argument to destroy your newly acquired website, you must first gauge the Search Engine power of the website.  It is more powerful than your own?  One of them needs to be dominant, but that does not mean the others will need to immediately die.


How will you create more value? To ensure that a business acquisition is a good long-term decision, think through how you expect the move to increase your revenue. Will you leverage your digital assets for better SEO and gain access to lucrative new markets?   Perhaps you can utilize the newly acquired websites to push out content and news stories that promote your target website’s ecom offerings.


Let your technology department leverage your digital assets to obtain advanced SEO advantages over competitors in the space.


 

How to view “Full Headers” for email troubleshooting

Written by Anthony D on . Posted in Email Support, Hosting, Support

Full email message headers provide invaluable information when trying to track down a problem. Just a few of the items included in the headers are:
  • The server from which an incoming email originated
  • The actual address from which the message was sent
  • The message’s intended recipient
  • Whether the message was accepted or rejected by the recipient’s mail server
  • If the recipient’s mail server rejected the message, the reason for that rejection
  • Any messages returned by the mail server
This guide will show you how to view full headers in several popular email clients and web services. Once the full headers are in view, you can copy and paste them for your own reference or to include them when submitting support requests.

Mozilla Thunderbird

  • Open the message in its own window by double clicking on it in the list of messages.
  • In the menu bar, select View, then Headers, and click All.
  • Alternatively, you may be able to click on View followed by Message Source.

Mac OS X Mail

  • Open the message in its own window by double clicking on it in the list of messages.
  • In the menu bar, click on View, then Message, then All Headers (or Raw Source on older versions of Mail).

Outlook 2016, 2013, and 2010

  • Open the message in its own window by double clicking on it in the list of messages.
  • Click on the File tab.
  • In the File window, click Properties.
  • The Internet headers section contains the full email headers.

Windows Mail/Windows Live Mail

  • In the list of messages, right-click on the message in question and choose Properties.
  • In the Properties window, click on the Details tab.
  • The headers will be displayed in the section labeled Internet headers for this message.

Outlook.com Web Interface

  • Right-click on the message while viewing it in your inbox.
  • On the menu that appears, click on View Source.

Gmail Web Interface

  • Open the message by clicking on it in the list of messages.
  • Click on the More icon (the small downward-facing arrow next to the Reply button at the top right of the message).
  • On the menu that appears, click on Show original.

Yahoo Mail Web Interface

  • Open the message in question by clicking on it in the list of messages.
  • Under the More menu above the message, click on the link marked View Full Header.

Horde Webmail

  • Open the message by clicking on it in the list of messages.
  • Click on the link marked Show All Headers or, on newer versions of Horde, select View Source under Other Options in the preview pane. View Source also is available at the top-right of the full message view.

RoundCube Webmail

  • Open the message by double-clicking on it in the list of messages.
  • Click on the link marked Message Source. Newer versions of RoundCube have a downward-facing arrow that displays Toggle raw message headers when you move your mouse over it. The icon is at the bottom of the message header section, to the far right of the date field.

SquirrelMail Webmail

  • Open the message by clicking on it in the list of messages.
  • Click on the link marked View Full Header in the Options section at the top of the message.