Understanding Social Media Optimization

Social Media Optimization, or SMO, is the use of techniques and strategies to promote a brand on social media in ways that help drive customer engagement. Social media has become one of the best assets for improving a company’s organic (non-paid) search results and utilizing SMO greatly increases these results. If you are looking to … Read more

Optimal Times to Post on Social Media

The best times to post on social media are during the times in which the most users are on the network and will see your content. That sounds logical, right? So how do we know when that is? According to research, there are certain times during the day that are better to post than others. … Read more