Posts Tagged ‘SMO’

Understanding Social Media Optimization

Written by Amanda on . Posted in SEO

Social Media Optimization, or SMO, is the use of techniques and strategies to promote a brand on social media in ways that help drive customer engagement. Social media has become one of the best assets for improving a company’s organic (non-paid) search results and utilizing SMO greatly increases these results. If you are looking to drive business from your social media accounts, simply having the accounts is not enough. This is where SMO comes in. SMO can enhance your company’s online presence and reputation, strengthen the brand, boost visibility and generate leads. Social media includes more than just Facebook, Twitter and Instagram: it is also includes other outlets like Pinterest, Google+ and blogs.

How will SMO help my brand’s social content achieve more?

  1. Post at optimal times: Knowing when to post content is they key to getting more likes, favorites, shares and more engagement on any social network. When you post at optimal times, that means you are posting when the most users can be expected to engage with your content. Research shows there are optimal times to post for each different social network. The best times to post will vary by industry and change with relevant news regarding industry trends. Read more about that here.
  2. Include links: Your website should always include links to your social media pages, and those social media pages should always link back to the website. Social media content can include links to your homepage, blog or other specific pages that you want visitors to go to. Including a link to your homepage in the bio of your social profile helps visitors easily access your website. A link should also be included (especially on blogs) to give readers the ability to share your content, allowing you to reach a wider audience.
  3. Engagement drives engagement: Practice what you preach! You want people to follow you? Follow others. You want people to like your posts? Like other posts. It’s simple. When you are engaging with your audience, they are more likely to notice your profile and reciprocate. The more engaged you are with your audience and other social media users, the more your profile will stand out.
  4. Post compelling content: The content you post should not only be relevant to your business, but also to your customers. Know your audience and post content that they will have the desire to read and engage with. Posting “call to action” content is one way to drive engagement. Call to action means you are asking your audience to do something. It can be as simple as writing a question in your caption and asking them to comment with their answer or more complex like asking them to click a link to go to your website and fill out a form. Viewers are more likely to do what you ask if you have the instructions written out, rather than if you have no call to action.
  5. Keywords and hashtags: It is important to use keywords and hashtags to your improve your exposure. Hashtags categorize social content. They allow you to connect with and engage other users based on a common interest. When you use hashtags, you want to be specific. The more specific you are, the more you are targeting a certain audience. Using relevant keywords in your blog or social media posts is also important because search engines pick up on those.
  Using SMO helps customers build familiarity and trust with your brand. It also helps drive more traffic to your website, which can ultimately increase brand awareness and sales. You can point your customers where you want them to go by sharing different links with calls to action. In order to improve your SMO, follow the points above. Focus on engaging with your social audience by contributing to conversations, liking posts and having a presence. All of this can be done organically, without having to reach for your wallet. Consistency is key when dealing with SMO. Keep up with it and you will see results. If you want to see results faster, you should consider paid options like paid campaigns or Pay Per Click. SMO is also connected with Search Engine Optimization. As stated earlier, SMO contributes to improving your search results. To learn more about SEO, click here. Together, the results from these organic efforts will help grow your business.

Optimal Times to Post on Social Media

Written by Amanda on . Posted in Search Science, SEO

The best times to post on social media are during the times in which the most users are on the network and will see your content. That sounds logical, right? So how do we know when that is?

According to research, there are certain times during the day that are better to post than others. This is called Social Media Optimization, or SMO. We are going to look over the three most popular social media networks: Facebook, Twitter and Instagram.


Studies show that the best time to post on Facebook is between 1-4pm, later in the week and on the weekends. On Saturdays and Sundays, you will see the highest engagement rate between 12-1pm.  


Twitter is a hard network to master because people can choose which users and content they want to follow. In general, data shows that the optimal time to tweet is between 12-3pm during the workweek. Another good time is 5-6pm.


Since Instagram is an app made solely for your phone, users are using it all the time and are engaged all week. Mondays and Thursdays seem to be the best days to post at any time other than between 3-4pm. Videos get the most engagement after 9pm.

Following tricks like these will help optimize your posts. Don’t forget to use hashtags, too!

Social Media Optimization: Grow Your Business Now

Written by Anthony D on . Posted in SEO


Let’s get social.

Optimizing your website for social media can benefit your business tremendously. If you’re not doing it, you are missing out on a huge chunk of the pie. Certain sites are now receiving more traffic from social networks than they are from the search engines. People spend a lot of time browsing Facebook, and virtually everyone is liable to check out some content they think is interesting if their friend shared it. The bottom line is that social media is a very real traffic source that can yield you business. While everyone pops open Google to research their problems and needs from time to time, most people spend even more time on Facebook or Twitter, where they are not exceptionally busy and can afford the time to check out some cool content- if they see it. And this is where you come in with your site/brand, because optimizing for social media is all about making sure people see your stuff. Optimizing your site for this all comes down to two basic concepts: having quality, interesting content that people want to read and setting up your site so that it is easy for people to tweet, share, and like your stuff. First things first, let us talk about the content. Quality content really is king here because your readers need to be interested in what you are putting out. Nobody is going to share a crappy article that does not help them with their friends on Facebook – and even if they did, people coming to your site through the share would not have any reason to stick around and become interested in your business! The list goes on and on with reasons why you need to have good content, but just know that it is crucial to marketing yourself online – especially if you want people to freely promote it on their social profiles. Once you are consistently producing quality content that engages people, you need to set up your site so that people can interact with it socially. The goal here is to make it as easy as possible for people to click one of your social action buttons. We don’t want to be using a plugin with tiny “Tweet” and “Like” options (though I do see these all over the place)- the buttons need to be big and easily available to the users. One of the better options is to install a social media bar that scrolls with the reader. This allows him/her to click it at any point during the article. Just following the basic two steps above will yield you some social media traffic. I see people all the time designing complex strategies but really, it is that simple. Create awesome content that people love and design your site so that they can easily share, like, and tweet it. Another effective strategy is using the “Pay With a Tweet” app which only allows users to access something they want on your site, by paying with a tweet. While not completely essential to your business, if you have something people would be willing to pay for with a tweet, by all means use it. These are just the basics of social media optimization, if you would like to check out some more advanced tactics, give us a call and we’ll give you a bird’s eye view of hoe to harvest from your social media landscape.