Posts Tagged ‘content’

Content Marketing: Is It Right for my Business?

Written by Amanda on . Posted in Search Science, SEO, Web Design

Content is everything. You are using content without even knowing it. It is in everything we do – social media posts, emails, product descriptions and more. That’s all content. The use of this content to help meet a marketing goal is called Content Marketing.

Content Marketing IS right for your business, no matter what your business is. You’re already doing it to some extent, so expanding and upgrading your efforts will definitely pay off.

Content Marketing brings:
  • Strong Brand Awareness:
Content communicates a message to your audience. Whether you are selling a product or writing a travel blog, you are relying a message to your buyers or readers. The more content you have, the more times you are reaching your audience. The more your audience hears from you, the more they know about you and recognize you. This can spark conversation. They could mention to their peer an article they saw on your website and now that peer is checking out your website.
  • Respect in the industry:
Along with brand awareness, your audience will grow to trust you. The more you show your knowledge to your audience, they will keep coming back because they know your website is reputable. This authority transfers to any products or services you sell — making customers more likely to choose you over the competition.
  • Site traffic:
Creating content will bring people to your website — that’s an obvious. The more content you create, the higher chances you have to be seen and clicked on. When you generate traffic to your website, you’re allowing someone to find more information about your company or business.
  • Improved SEO:
SEO wouldn’t be a thing without content. Search Engines use robots to crawl through your website and content. They find information about your site and decide whether it’s important and legitimate. The more content you have, the more crawling a robot needs to do (which is a good thing). The more times you link to your website, the more search engines know you are an active site. Both of these lead to better SEO standings because you prove to the search engine robots that your site is reputable.
  • Customer conversions:
Whether or not your content even mentions a product you’re selling, you could generate conversions. Potential customers who are interested in your content are connecting with you and will likely make a purchase in the future.

In order to expand and upgrade your efforts, think about the quality of the content you’re already putting out. Is it your best product description? Is it convincing? Did you use keywords? When you write content in the future, consider these things. Also think about your audience — who are you targeting? Is it timely? Yes, having more content is better, but having quality content is what brings people back. Content comes in lots of forms: blog posts, landing pages, social media, descriptions, etc.

Content marketing takes time. You will slowly build up your brand and results will come, but they won’t happen over night. Don’t give up!

We’re here if you need help with content. We provide different SEO packages that include content marketing. Contact us today to discuss your options!      

Why Does My Business Need a Website?

Written by Amanda on . Posted in General

Every company, big or small, should have a website. But with so many social networks to use, sometimes this gets overlooked. Whether you are a small business or one with hundreds of employees, having a website can be the key to success.

Here are five reasons why every company should have a website:

Need-website
  1. The focus is on your business’ specific needs:
Many companies believe that their social media presence is enough — but it is not. Social media is crowded; there are thousands of people, different companies, new brands and personal blogs all using the same platform. This means that your presence decreases. Social networks use algorithms to feed the best possible content to their users, rather than list things in chronological order, so even if you’re posting content every day, some of your followers may not even see it. You want to get customers for your business, not compete for attention. This is what happens on social media because of all the distracting items included on a single page. People are likely to click around and leave your page. Having your own separate website will let people focus on your company and what you can do for them. A custom website will help you let them know exactly what you can do and turn viewers of the site into paying customers.  
  1. Get complete freedom with your brand’s online presence:
On social networks, you only have a small space to show your brand. You have to stick within the boundaries of short bios, character limits or certain categories. On a website, you can express your brand with as many words as you please. You can create separate pages to describe your business, list your services, rates and more. You are also able to pick fonts, colors and designs to match your brand.  
  1. Manage day to day operations from one convenient place:
Timeliness is a major key for landing a sale or signing on a new client. Customers want to know that if they reach out to you, you will answer. Having a website allows you to have one place to manage all your connections with existing and potential clients. Instead of checking multiple social media platforms for messages, your website will have a contact form that gets emailed directly to you, ensuring your customers that they’ve contacted you in the best way possible. You will also have the ability to reach your customers by sending emails to them through the address they provided. Websites can also be built to provide calendars or event schedules. If you want to list events to promote or to have customers sign up for, you can do it all on your website. Another perk of having a website is for ecommerce. You can sell things online! On your own website, you’ll be able to manage what is posted, what is written, what it’s selling for, when it’s sold and anything else you may need for that item.  
  1. Attract new customers with Search Engine Optimization:
SEO is the process of maximizing the number of visitors to your website by growing your rankings in search engine results. This ultimately helps grow a business. The higher up your website is in Google search results, the more likely you are to get traffic to your website, which leads to new customers. SEO can be done in two ways: paid and organically. To learn more about SEO, click here. When you use SEO to make your website more visible in search results, you are giving your business the opportunity to reach more people who are potential customers.  
  1. Measure success with in-depth analytics:
Social networks allow you to see analytics and insights into your posts. This means you can see which posts got the most engagement, which ones did the best overall, which ones didn’t do so well and etc. Data like this is only really beneficial for growing your social profile, not your business. On your own custom site, you’ll be able to track how many people are on your site, how long they’re spending on each page, where they found the original link and more. You can focus on what is being successful and use that to your advantage. Knowing information like this will help you build, edit and grow each page to be as valuable as possible to the people that visit your website.

A successful business is centered around one thing: a website. A simple platform like this will not only help your business operate more smoothly, but it can help exponentially increase sales, profit and clientele.

Please contact us if you’d like to get started on creating your new website — or updating your current one! We are happy to answer any questions you may have and look forward to building your website.