Where Does My Content Go?

Written by Amanda on . Posted in Search Science, SEO

Content is key but what’s the point of it if you’re not reaching your audience? You can’t just write content and hope it gets found, you have to promote it. You need to push your content onto the screens of your audience and potential customers and this is accomplished with content distribution.

Content distribution is more than just sharing a link or posting on social media. It consists of three main categories: paid media, owned media and earned media. While you may use one way more than the others, together they can be very effective.

1) Paid Media:

This category distributes your content to a targeted, paid audience. It is a way of advertising to a bigger audience, rather than to just the people who already know or follow you. Examples of paid media are display ads, paid search or sponsorships. Why use it? You can use paid media to advertise to a targeted audience on the channels they’re already using. When you’re just starting out, paid advertisements can be very beneficial to boosting brand awareness and sales.

2) Owned Media:

Any media that you can control is owned media. This is the content that you post on your own platforms like your blog, your social media account or your website. You can control this because you know when it’s posted, you can edit it, you can delete it — you may not have these options on another platform. Why use it? You should use a platform that you own, like your website, to publish your content. When you do this, you can always refer back to your own website through advertisements. You will be driving traffic to your site and possibly create conversions.

3) Earned Media: 

When a customer, a friend or any one else posts something about your business or shares your content, that is earned media. This can also be when someone in your industry takes notice and endorses you (PR). It is essentially word of mouth curation. Why use it? When a customer vouches for your business, it builds credibility. The customer is showing others that they can trust your business. This trust leads to new customers.

Content distribution is an important part of marketing. Creating quality content will help your business organically through SEO efforts, but actually promoting that content will show results faster. Your beautiful, new website deserves to be seen!

Content Marketing: Is It Right for my Business?

Written by Amanda on . Posted in Search Science, SEO, Web Design

Content is everything. You are using content without even knowing it. It is in everything we do – social media posts, emails, product descriptions and more. That’s all content. The use of this content to help meet a marketing goal is called Content Marketing.

Content Marketing IS right for your business, no matter what your business is. You’re already doing it to some extent, so expanding and upgrading your efforts will definitely pay off.

Content Marketing brings:
  • Strong Brand Awareness:
Content communicates a message to your audience. Whether you are selling a product or writing a travel blog, you are relying a message to your buyers or readers. The more content you have, the more times you are reaching your audience. The more your audience hears from you, the more they know about you and recognize you. This can spark conversation. They could mention to their peer an article they saw on your website and now that peer is checking out your website.
  • Respect in the industry:
Along with brand awareness, your audience will grow to trust you. The more you show your knowledge to your audience, they will keep coming back because they know your website is reputable. This authority transfers to any products or services you sell — making customers more likely to choose you over the competition.
  • Site traffic:
Creating content will bring people to your website — that’s an obvious. The more content you create, the higher chances you have to be seen and clicked on. When you generate traffic to your website, you’re allowing someone to find more information about your company or business.
  • Improved SEO:
SEO wouldn’t be a thing without content. Search Engines use robots to crawl through your website and content. They find information about your site and decide whether it’s important and legitimate. The more content you have, the more crawling a robot needs to do (which is a good thing). The more times you link to your website, the more search engines know you are an active site. Both of these lead to better SEO standings because you prove to the search engine robots that your site is reputable.
  • Customer conversions:
Whether or not your content even mentions a product you’re selling, you could generate conversions. Potential customers who are interested in your content are connecting with you and will likely make a purchase in the future.

In order to expand and upgrade your efforts, think about the quality of the content you’re already putting out. Is it your best product description? Is it convincing? Did you use keywords? When you write content in the future, consider these things. Also think about your audience — who are you targeting? Is it timely? Yes, having more content is better, but having quality content is what brings people back. Content comes in lots of forms: blog posts, landing pages, social media, descriptions, etc.

Content marketing takes time. You will slowly build up your brand and results will come, but they won’t happen over night. Don’t give up!

We’re here if you need help with content. We provide different SEO packages that include content marketing. Contact us today to discuss your options!      

Optimal Times to Post on Social Media

Written by Amanda on . Posted in Search Science, SEO

The best times to post on social media are during the times in which the most users are on the network and will see your content. That sounds logical, right? So how do we know when that is?

According to research, there are certain times during the day that are better to post than others. This is called Social Media Optimization, or SMO. We are going to look over the three most popular social media networks: Facebook, Twitter and Instagram.

Facebook

Studies show that the best time to post on Facebook is between 1-4pm, later in the week and on the weekends. On Saturdays and Sundays, you will see the highest engagement rate between 12-1pm.  

Twitter

Twitter is a hard network to master because people can choose which users and content they want to follow. In general, data shows that the optimal time to tweet is between 12-3pm during the workweek. Another good time is 5-6pm.

Instagram

Since Instagram is an app made solely for your phone, users are using it all the time and are engaged all week. Mondays and Thursdays seem to be the best days to post at any time other than between 3-4pm. Videos get the most engagement after 9pm.

Following tricks like these will help optimize your posts. Don’t forget to use hashtags, too!

How we can help you with Business Acquisitions?

Written by Anthony D on . Posted in Search Science, SEO

A business acquisition is much more than a financial transaction, it’s a trading of responsibility.  It’s also a magnificent time to leverage digital assets for magnified SEO.


Perhaps you’re now working with a series completely independent websites, which can provide non-reciprocal one-way links to your pages and content, providing invaluable backlinks to your site.


The use of these assets can greatly impact the SEO of your existing site.


Does your business website have a strong search engine presence? While a business purchase can present a good argument to destroy your newly acquired website, you must first gauge the Search Engine power of the website.  It is more powerful than your own?  One of them needs to be dominant, but that does not mean the others will need to immediately die.


How will you create more value? To ensure that a business acquisition is a good long-term decision, think through how you expect the move to increase your revenue. Will you leverage your digital assets for better SEO and gain access to lucrative new markets?   Perhaps you can utilize the newly acquired websites to push out content and news stories that promote your target website’s ecom offerings.


Let your technology department leverage your digital assets to obtain advanced SEO advantages over competitors in the space.


 

Google Chrome will mark all sites without an SSL certificate non-secure in 2017

Written by Mike Helly on . Posted in Search Science

Search listings for sites that are running on an HTTP connection will begin to be marked as non-secure starting in January 2017. Google Chrome displays connection security with an icon in its search results to give users a better idea of what they’re clicking on. Google Chrome currently displays a neutral indicator for pages running on a HTTP connection but there are risks. A website loaded over an HTTP connection can be modified by someone else on the network before it gets to you.

secure site encryption

Avoiding the non-secure indicator on your search listings requires running your site over a secure HTTPS connection. Adding an SSL Certificate to your site will create a secure link to your site. SSL encryption allows all data passed between your server and a user’s browser remains secure over an HTTPS connection. Running your site with an SSL Certificate is needed if you accept credit card info and can add credibility to any site.

Another benefit of using an SSL Certificate is the ability to connect to your site over an HTTP2 connection. HTTP2 is a major revision of the HTTP protocol that was made to run sites more efficiently across the web. Sites running on HTTP2 have significantly faster load times. Up to this point HTTP2 has required that connected sites also have an SSL certificate so data remains encrypted.

In January 2017 Google will begin the process of labeling all HTTP sites as non-secure with pages that accept passwords and credit card info. Research has shown that users don’t see the absence of a secure icon on search results as a threat. Google plans to roll out the new non-secure labels in gradual steps using increasingly strict requirements. By the end of this process Google plans to label all sites running over an HTTP connection as non-secure.

secure site with https

The non-secure indicator, which will be displayed in the url bar, is a clear message from Google that it thinks the future of the web should be encrypted. The change will make listings for sites that are still running on insecure HTTP connections more pronounced. Sites that get labeled with the insecure indicator will likely see a large decrease in traffic as users learn more about what it means in regards to their online security.

Beginning in 2017 any site that expects to get significant traffic from search listings should have an SSL Certificate and run over HTTPS. Google has made it clear that it feel HTTP provides no data security. Boston Web Group is an expert at adding SSL Certificates to sites to establish a secure connection. Keep getting clicks from the listings for your pages by getting an SSL Certificate installed by BWG.