What’s Your Exit Strategy? Use SEO to Increase The Value Of Your Company

When it comes to investing in your company, there are myriad options that can increase its value. From marketing and advertising to product development and customer service, there are many ways to give your business a boost.

But one often-overlooked method of increasing company value is through high-quality website design.

A well-designed website can communicate your company’s brand values, attract new customers, and create a positive first impression. Your website is often the first point of contact between a customer and your company, so it’s essential to make it visually appealing and easy to navigate.

Good website design can also help increase the conversion rate of visitors into customers and boost customer loyalty.

How Website Design Impacts Business Value

There are many ways in which website design can impact the value of your company:

1. Search Engine Optimization

When you invest in SEO, you’re creating intrinsic value that is attached to your website and domain name. This is a fundamental concept that many business owners overlook. If you are using a “rented platform” such as wix, squarespace, bigcommerce, etc – you don’t actually own that website, you’re renting it. You do not own the source code for these major platforms!

However, with a self-hosted WordPress Website Design, you own the code, and therefore, the website becomes a saleable asset of the organization. This means you can increase the value of your sale price based on owning all the elements of your search position.

2. Attracting new customers

A well-designed website can help you attract new customers and grow your business. Your website should be optimized for search engines so that potential customers can easily find it when they’re searching for products or services, like yours.

It should also be visually appealing and easy to use so that visitors are more likely to stay on your site and take action (such as making a purchase).

3. Creating a positive first impression

First impressions are essential in business and life. Your website is often the first point of contact between a potential customer and your company, so it’s vital to make sure that it makes a good impression.

A well-designed website will give visitors a positive first impression of your company, encouraging them to do business with you.

4. Increasing conversion rates

The main goal of your website is to convert visitors into customers (or, in the case of an e-commerce site, into sales). A well-designed website can help to increase the conversion rate by making it easy for visitors to find what they’re looking for and take action.

5. COMMUNICATING BRAND VALUES & Boosting customer loyalty

Good website design can also help to boost customer loyalty by making it easy for customers to find the information they need and purchase products or services.

A well-designed website can also help build trust with customers by providing accurate and up-to-date information, and is an essential tool for communicating the importance of your company to potential customers.

Your website should be visually appealing and reflect the style of your brand. It should also be easy to navigate so that visitors can quickly find the information they’re looking for.

Steps You Can Take Right Now

If you’re looking to increase the value of your company, there are several steps you can take right away to improve your website design:

1. Evaluate your current website design

Take a look at your existing website and ask yourself whether it’s achieving all of the objectives listed above. Make sure it’s not on a “rented” platform, and make sure you own (and have access to) your domain. If not, then it’s time for a redesign.

2. Research your competition

Take a look at your competitors’ websites and see what they’re doing well. Try to identify any areas where you could improve on their design.

3. Set goals

What do you want to achieve with your website? Do you want to increase sales, attract new customers or boost customer loyalty? Build your website to complement your business process. Once you’ve set some goals, you can plan your website design accordingly.

4. Hire US

Unless you have experience in web design yourself, it’s a good idea to hire a professional to help you with the design of your website. A professional web designer will be able to create a website that is optimized for search engines, easy to use, and visually appealing. At Boston Web Group, we make sure your website checks all the boxes above so that you can ensure your website continues to grow value as an asset to the business.

Invest In Your Web Presence to Boost Your Value!

If you’re looking to increase your company’s value, then investing in high-quality website design is a great place to start.

By investing in SEO, attracting new customers, and creating a positive first impression, you can give your business a valuable boost.