If you survive on leads, and your business will thrive from high visibility within Google’s search placement, then Search engine optimization (SEO) is imperative to your website’s success. Performing proper SEO requires optimizing each and every aspect of your website, it’s server, the domain name, the infrastructure, the content, it’s interlinking, and frankly -more than this article will cover.
One of the often overlooked categories of technical SEO has to do with server speed and performance. We build the initial SEO components, and we also perform regular activities that increase your visibility in search engine results.
1. MAKE IT FAST !
Everyone talks about on-page SEO, but few people are talking about the speed of the servers, or how quickly this content is being served by your host. Google will not sit there and wait for your site to load- it has a whole internet to scan! Making your website FAST is conducive to your SEO goals. Luckily for our clients, we have built our hosting infrastructure some of the fastest Managed WordPress Hosting servers in the world. That means, you don’t have to deal with the massive issues with slow hosts (like Godaddy) and you can skip straight to the front of the line, with super fast website performance and dedicated support from us.
Now, here are some more simple web developer tips that can ensure your website is SEO-friendly, and maximize your SEO efforts. From optimizing the content and structure of your website, speed and data, to ensuring that your website is compatible with mobile devices, there are numerous aspects to consider. Fortunately, there are some helpful tips that you can use to make sure your website is SEO-friendly.
2. BE MOBILE Responsive
When creating a successful website, SEO and web design must go hand-in-hand. While the design of a website is important for creating a great user experience, it’s also important to ensure that your website is optimized correctly to ensure it appears in search engine results *and* will display properly on mobile devices – which constitute a dramatically increasing number of users every day. You’re probably reading this on your phone, too.
A responsive design ensures that your website is properly displayed on any device. This means no matter what device someone uses (phone, tablet, pc) to view your website; it will look great. This is especially important for mobile devices, as the screens are often much smaller than those of a laptop or desktop computer.
3. Optimize Your Header Tags
Web developers use header tags to help search engines better understand the content on a page. Header tags are HTML elements that divide a page into sections and subsections. They can range from H1, the most important header tag, to H6, the least important. This is commonly called an “H1 waterfall” and we use it to teach Google (and other search engines) what parts of your content are important.
Each header tag has a different level of importance and should be used in the right context. For example, you should use H1 tags for page titles and H2 tags for subheadings. By using the right header tags, you can help search engines recognize the structure of your page and better index it.
4. Use Internal Linking
Internal linking has always been an essential part of your on-page SEO and is one of the most effective ways to help search engines crawl and index your pages. You’re basically creating a veritable bread crumb trail of interconnected pages, concepts, and content- allowing search engine crawlers to navigate your site easily.
By using internal links, you can boost your site’s visibility and improve its search engine rankings. Internal links also help actual human visitors navigate your site and find the information they want. Aside from that, they can help spread link equity across your website, improving your domain’s overall authority.
5. Create Great Website Content
Web developers know the importance of great content and how it can help improve search engine rankings. Content is the literally the backbone of any website, and it’s essential to have unique, relevant, and valuable content to target valuable keywords.
When creating content, use keywords you want to rank for. Interlink this content with other relevant content. This will make it easier for search engine crawlers to find and index your content. In addition, use relevant images and videos to make your content more engaging.
Make sense?
Creating an SEO-friendly website is not simple, there are many moving parts involved, and it requires a long-term strategy that will essentially help your website rank higher in search engine results. By following these helpful tips, you can increase visibility and attract more visitors. Don’t want to understand or execute this? Just call us, we’ll do it all for you.
Boston Web Group has a team of reliable and equipped web developers in Boston that can help you create a website and an SEO strategy. Get in touch with us today!