Recently, Yelp updated their algorithms for filtering user reviews on millions of businesses. This is a big move for Yelp, who is currently dealing with lawsuits for their practice of filtering legitimate reviews (as Spam) from legitimate customers and extorting businesses to pay them to display the reviews. This practice by Yelp is one of … Read more
Have you heard of the newest product from Google this week? It is called Google Helpouts and its’ purpose is to allow professionals / experts in specific fields to extend short “Help Sessions” to individuals via Video Chat for a rate the provider decides. All it takes is a Google account and a means of … Read more
Over the past month, some of you have been seeing some changes in Google’s search results to display much more relevant results. This is mainly due to the brand new algorithm Google has rolled out, known as “Hummingbird”, that has overhauled the old algorithm. They actually released it before announcing it, and nobody notices; which … Read more
LSI – What It Is and How to Use It to Your Advantage Latent semantic indexing is a fancy term that describes the process the major search engines use to determine what a particular page’s keywords are. Gone are the days when one could stuff the meta tags full of the desired keywords and achieve … Read more
Let’s get social. Optimizing your website for social media can benefit your business tremendously. If you’re not doing it, you are missing out on a huge chunk of the pie. Certain sites are now receiving more traffic from social networks than they are from the search engines. People spend a lot of time browsing … Read more