Search engines like Google, Yahoo and Bing have placed an increased importance on unique content in their site ranking algorithms.
Updates with a better search experience in mind have been made to various algorithms that Google uses to determine where pages rank. Google has shifted focus to quality content that is focused on relevant terms. Businesses who have deployed well-intentioned content marketing strategies have benefited from this switch seen the value of their SEO stock rise.
Search engines favor sites that have unique content and sections that are updated regularly. Being able to produce targeted content aimed at keywords that are important to your business is essential to maintaining any rank in the search engine results pages. Now, SEO and Content Marketing work together in a way that allows businesses of all types to gain traction in the search rankings and find new customers fast.
Importance of Unique Content
Having great content that you can call your own will help establish your business as a resource in your particular field. We call this becoming a “content authority” on your subject matter, and it’s what everyone wants to be.
Search engines love sites that have something valuable and different to offer the world. Displaying a page with content created to specifically answer a user’s query is critical in establishing an authoritative identity. This can go a long way in determining whether you show up at the top of search results to the terms that matter most to you.
The Best Ways to Keep Your Site Updated
There are a number of different ways to keep your site updated in order to be delivering content that is fresh. Search engines prefer giving users up-to-date information and making regular updates is the perfect way to keep your site from becoming static.
Information displayed on pages on your site must always be edited whenever there is a change. Making new pages with unique content to announce a new promotion or event is another way to make sure a site is being updated frequently.
One of the most popular ways to regularly update a site is posting to the site’s blog. Blog posts allow for a number of different forms of media to be used in a way that can attract new users to your site. Staying up to date with important industry news in your field and then posting about it can be a great way to keep your site relevant and appear in the most relevant queries.
BWG’s SEO Process
Boston Web Group can handle every step of the SEO/Content Creation process. Keeping your site updated with unique content is vital for businesses who wish to maintain a commanding online presence.
We understand the importance of putting together a comprehensive content marketing strategy to make sure all content produced has a purpose. Regular updates can also be made to existing posts and pages when an edit is necessary. The content will be enhanced by technical optimizations that will allow your site to deliver optimized content to users more efficiently than ever. Our SEO expertise allows us to structure each page so it is clearly labeled for relevant searches.
Contact us today to discuss your Content Strategy and Digital Marketing efforts.