The YouTube channel houses all of your company’s videos in chronological order along with a short description of the organization.
Of course, it goes without saying that you will also want to decorate your YouTube Channel page, with banner/icon images of the correct dimensions.
Now you need to create your main YouTube Channel Video.
The Channel Video is the introduction to your YouTube Channel.
When an unsubscribed viewer lands on your channel, the channel video will play to entice additional viewership through Subscriptions.
Channel Videos are important for a few reasons. They are as follows:
- They serve as a quick introduction to your YouTube channel
- Channel Videos provide customers or viewers know what your business and channel is all about.
- They serve as Virtual Leave-Behinds. When a client wants a little more info about your business you can send them this link. What tells your story better than video?
- Your message is consistent.
- Better search results.