Customer Relationship Management

Focus on the customer.

CRM (Customer relationship management) is a software for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes, mostly sales activities, but also those for marketing, email communications, customer service, and technical support. The overall goal is to manage your interactions with the customer base, and classify the customers, based on their individual stage of the sales process.