Did you know that 85% of internet users will use a search engine first when looking for products or services? And 95% of those users don’t look past the first three search results pages. This is why you want your business to be on the first page — and even better — on top! It’s possible to be on the front page of a search engine like Google. There’s two ways to get there: Search Engine Optimization (SEO) and Pay Per Click (PPC). SEO is done organically, takes longer to see results but is longer lasting; PPC is a paid advertisement and results are seen immediately, but can disappear when the promotion ends.
Let’s talk about some other key differences. These include position, results and price.
|Long lasting||Lasts as long as budget|
|Appears slowly over time||Appears immediately|
|Requires a length of time for effect||Can be as short as one day and still effect|