How Boston Web Group Helped Hart Gem Shows Grow Online
Hart Gem Shows, a well-known organizer of gem and jewelry events, traditionally relied on billboards, bus signs, and other print advertising to promote their shows. While these methods had served them for years, the evolving marketing landscape demanded a more dynamic approach. Recognizing the need to build a stronger digital presence and reach new audiences, Hart Gem Shows partnered with Boston Web Group to modernize their marketing strategy and grow their brand.
The Problem Hart Gem Shows Faced:
One key challenge was the scattered nature of their online presence. They had created separate websites for each show, which caused inconsistency in branding and made it difficult for customers to navigate their offerings. Additionally, their marketing efforts were overly dependent on traditional advertising with no established online strategy to engage modern consumers through social media or email marketing. The absence of cohesive branding elements like a unified logo or style guide further weakened their brand identity.
How BWG Handled the Situation:
Boston Web Group stepped in to build a strong digital foundation for Hart Gem Shows. We consolidated their fragmented websites into a streamlined multisite, providing a consistent and recognizable online presence. Our team also developed a new logo and style guide to enhance their brand identity across all platforms.
To drive engagement, we established a steady content schedule, posting weekly updates on Facebook, Instagram, and YouTube while regularly adding blog content to the site. To further expand their audience reach, we initiated targeted email campaigns, which have been instrumental in collecting valuable email addresses.
We even went the extra mile by sending Kyle, a member of our team, to the Denver show to capture live video and generate original, on-the-ground content. This innovative approach gave the event a personal touch, helping Hart Gem Shows connect with attendees in real-time.
The strategy moving forward is to gradually shift away from traditional print advertising and focus on social media, SEO, and digital marketing. With these initiatives in place, we are building a sustainable long-term growth plan for Hart Gem Shows, ensuring they stay ahead in an increasingly digital marketplace.
Learn more about Boston Web Group’s social media offerings.
New Multisite
City Specific Site
