Perhaps you’re now working with a series completely independent websites, which can provide non-reciprocal one-way links to your pages and content, providing invaluable backlinks to your site.
The use of these assets can greatly impact the SEO of your existing site.
Does your business website have a strong search engine presence? While a business purchase can present a good argument to destroy your newly acquired website, you must first gauge the Search Engine power of the website. It is more powerful than your own? One of them needs to be dominant, but that does not mean the others will need to immediately die.
How will you create more value? To ensure that a business acquisition is a good long-term decision, think through how you expect the move to increase your revenue. Will you leverage your digital assets for better SEO and gain access to lucrative new markets? Perhaps you can utilize the newly acquired websites to push out content and news stories that promote your target website’s ecom offerings.
Let your technology department leverage your digital assets to obtain advanced SEO advantages over competitors in the space.