How Boston Web Group Helped Sandy Point Stop Listing Units and Start Selling Lake Life
Sandy Point has been welcoming guests on Lake Winnipesaukee since 1928. For nearly a century, it ran under the same ownership. Recently, Joe Boccelli, his wife Janet, and the rest of the Boccelli family took over and threw themselves into a full renovation. New interiors, new furnishings, and the most visible change: bright, cheerful yellow cabins that catch the morning sun. The beach, the docks, the view: everything that made Sandy Point special is still there. The Boccellis just let it be its best self.
Along the way, they realized a property this good deserved an online presence to match. But they wanted to run a hospitality business, not become website managers. That is where Boston Web Group came in.
Before We Could Build the Site, We Had a Story to Tell
Before Boston Web Group wrote a single line of code, we had to answer one question: what makes Sandy Point, Sandy Point? A century of lakeside fun does not just sell itself through generic listings. Sandy Point needed a site where the story came first.
Once we knew how to tell it, we could build a site around it. The goal of the site is to get users to dream about a lake vacation before they have ever looked at a specific unit, then guide them toward booking. Everything else, including the technology, the integrations, and the chatbot, is built to support that journey.
The Integration That Eliminates Busywork
Boston Web Group connected the site directly to Uplistings, the property management system Sandy Point uses to run their rental business, which actually consists of two accounts: one for their cabins and one for Vacanza, nearby properties they also manage. Whatever goes into Uplistings shows up on the website automatically.
Photos, pricing, and availability: all of it syncs in real time. A unit gets booked, it disappears from the site. No manual updates, no double entry, no maintenance. We also built a middleware caching layer to keep everything loading fast.
BWG-GPT: A Front Desk That Never Closes
Boston Web Group built BWG-GPT, a custom AI chatbot trained specifically on Sandy Point. It lives on the site around the clock and handles the questions that would otherwise go to voicemail at 10 p.m., such as availability, pet policies, accessibility, boat slips, local attractions, and cancellation policies.
It checks Uplistings in real time and points guests straight to booking. As real guests ask questions nobody thought to cover, Boston Web Group updates the knowledge base. It keeps getting smarter.
“It is like having a front desk that is always on.”
