by Maureen | Aug 3, 2026 | Hosting
Boston Web Group · Why Your Web Host Matters as Much as Your Web Design, or More When a business invests in a new website, the design gets the attention. Stakeholders review mockups, debate the homepage layout, and approve the color palette. The hosting decision often...
by Maureen | Jul 5, 2026 | business development, Digital Marketing, Local Services Ads
Boston Web Group · Web Insights How to Get Approved for Google Local Services Ads Google Local Services Ads (LSAs) place service businesses at the top of search results with a "Google Guaranteed" or "Google Screened" badge. For home services,...
by Maureen | Jul 2, 2026 | Digital Marketing, Internet Marketing Service, Web Design
Boston Web Group · Web Insights Reducing Customer Acquisition Cost by Targeting the Right Audience Before You Spend Customer acquisition cost measures what a business spends to gain one new paying customer. The calculation is straightforward: divide total marketing...
by Maureen | Jun 11, 2026 | business development, Digital Marketing, Web Design
Boston Web Group · Pricing Guide Stop Guessing, Start Growing: The Small Business Guide to Marketing Pricing Strategies When you run a small business, pricing is more than a number on a tag. It signals where your brand sits in the market, determines whether the...
by Maureen | May 26, 2026 | ADA Compliance, Uncategorized
Boston Web Group · Accessibility Practice Local businesses face increasing legal scrutiny regarding the accessibility of their public facing websites. The Department of Justice (DOJ) maintains that websites are places of public accommodation under Title III of the...
