by Maureen | Jul 2, 2026 | Digital Marketing, Internet Marketing Service, Web Design
Boston Web Group · Web Insights Reducing Customer Acquisition Cost by Targeting the Right Audience Before You Spend Customer acquisition cost measures what a business spends to gain one new paying customer. The calculation is straightforward: divide total marketing...
by Maureen | Jun 11, 2026 | business development, Digital Marketing, Web Design
Boston Web Group · Pricing Guide Stop Guessing, Start Growing: The Small Business Guide to Marketing Pricing Strategies When you run a small business, pricing is more than a number on a tag. It signals where your brand sits in the market, determines whether the...
by Maureen | May 26, 2026 | ADA Compliance, Uncategorized
Boston Web Group · Accessibility Practice Local businesses face increasing legal scrutiny regarding the accessibility of their public facing websites. The Department of Justice (DOJ) maintains that websites are places of public accommodation under Title III of the...
by Maureen | May 26, 2026 | ADA Compliance, Uncategorized
Boston Web Group · Accessibility Practice Public documents (such as municipal bylaws, healthcare disclosures, and school calendars) must meet accessibility standards to avoid compliance violations. PDFs often present challenges because they lack structural tags,...
by Maureen | May 26, 2026 | ADA Compliance
Boston Web Group · Accessibility Practice Automated scanning software is a useful tool for identifying clear violations (such as missing alternative text or low color contrast). Scanners typically detect only a portion of actual accessibility barriers, leaving complex...
