If you’re in business to win business, you’ll want to be where your customers are. SEO is an “owned” strategy, versus a “rented” strategy. That means, you own your search rank that is connected to your websites or digital assets.
There is a cyclical process of analysis and implementation. The SEO analysis covers your specific business in your real time environment – there is no “one size fits all” solution for SEO. The implementation is unique to the business you are in.
SEO is a long-term commitment to winning a marathon. SEO is not a short sprint to a quick payout – like PPC. With SEO, you’ll have an opportunity to be more visible in your market place, and your new prospects will have a higher chance of discovering your business.