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Search Engine Optimization (as you know) is an involved process, which commands original elements, citations, & proper coding. The synchronization of these elements creates a symphony that is music to the ears; of the Search Engines.   Here are the basic 7 (of 21) chords you can strike to play your part.

Breifly, the 7 are:
Lots of High PR Back links, great content, keyword-centric title tags/meta/H1’s, Don’t use javascript for page content generation, Don’t use frames, Don’t hide text, and Don’t copy or present any duplicate text.

The other 14 are derivatives of the main categories above, except for Social media, Rich Media, Press releases, sitemap, and site structure.


Build your Back-Links
These are links into your site from external sites.

Content is King
Truly the most important aspect of the Search Engine Optimization process.

Title/Meta/H1 Tags
Title tags are one of the three most important facets of search engine optimization.

Don’t use Java to generate Content
Any content provided by javascript is not indexed. Look at your source code – whatever is there is what will be indexed.

Don’t Use Frames

The content becomes hidden with frames, and search engines will not index it.

Don’t Hide Text
You might think you’re clever to put text over same colored backgrounds. You’re not.
Don’t hide text or make it too small.  Simple rule, if humans cant read it, SE’s won’t either.

Don’t Duplicate Content
This should be obvious, but if you thought about copying your content from somewhere, or hosting multiple copies of one article – Don’t. 

So, essentially the fundamentals of the first 7 factors of SEO are: Back links, content, keyword-centric title tags/meta/H1’s, Don’t use javascript for page content, Don’t use frames, Don’t hide text, and Don’t copy or present any duplicate text.