New Launch: Masa

We’re happy to share with you one of our clients re-brand and launch this past week: Masa Woburn.

The Masa brand is well known here in the South End, but the Woburn location has also had phenomenal success.  Moving into the new year, the owners wanted to change the philosophy and entirely re-vamp the brand, menu, interior, and technology.


The owners hired Boston Web Group to create the brand and identity, and consult with many areas of the new launch.  We provided a scope of new logos to choose from, and landed on this one with the cactus and the casual font.  The owners believe the casual font translates the message well- casual mexican dining. BWG also cranked out a custom wordpress site, because the client is used to wordpress and prefers it.  The website was designed page by page with specific instructions.



We introduced our new hospitality app that offers low cost online ordering and online reservations: The Food Cloud.  Now, the customer can explore the Masa offerings, and make online orders for pick up or delivery – right from the palm of their hands using their smart phone.


The new Masa Taqueria and Tequila Bar is a spin off Masa Restaurant in Boston. It’s a Southwestern concept that went South of the Border. At the Taqueria and Tequila Bar in Woburn we serve creative tacos, craft cocktails, in a casual and fun atmosphere. Masa is located in the same plaza with Whole Foods next to Mahoney’s Garden Center and the Ford Dealership on Route 3. Right on the Winchester/Woburn borderline.

Check them out when you’re in the North Shore area !