Update: 4/20/2026: We’ve just released a major free update to our YGL plugin.
Today we’re going to talk about how to show off your YouGotListings inventory – on any website, using our BWG-YGL service.
If you run a rental brokerage, there’s a good chance you are already inside YouGotListings every morning. You are adding units, adjusting prices, syndicating, chasing landlord approvals, and running your pipeline all before your first coffee.
And then there is your website.
For most brokerages we talk to, their main website and their listings system simply do not talk to each other. Whether your site is built on WordPress, Squarespace, Wix, or a custom CMS, the setup usually falls into one of two categories.
The first is manual imports. Someone on your team either has a CSV or is copy-pasting listings from YGL into your site. Photos get re-uploaded. Prices drift out of sync. A unit rents on Tuesday and is still sitting on your homepage Friday night.
The second is linking out to your YGL profile. Your site has a “Rentals” button that guides visitors straight to your YGL public page. The inventory is perfectly current, and it is a great quick fix. However, it means users are navigating away from your primary digital storefront just as they start browsing.
Both approaches leave room for improvement.
One takes up your team’s valuable time, and the other misses an opportunity to capture traffic and SEO equity on your own domain.
That is the exact problem the BWG-YGL integration was built to solve, no matter what platform your website is built on.
What BWG-YGL Actually Does
BWG-YGL is our proprietary integration engine that connects your YouGotListings account directly to any website using a simple API key. While we built our reputation on our powerful WordPress plugin, our technology has evolved. Today, we can seamlessly integrate your YGL feed into practically any website design.
Once your license is active and the API key is connected, your rental listings flow automatically from YGL onto your site. No double entry. No stale inventory. No emails asking to take down a listing that rented last week.
-> You manage listings in YGL exactly the way you already do, and your site automatically reflects your hard work.
Taking Your Website to the Next Level
Pointing your site’s “Rentals” button straight to your YouGotListings public page is an excellent way to guarantee accurate inventory in about ten minutes. But keeping that traffic on your own domain unlocks a few major advantages for your business.
First, you capture the SEO equity. Every time a prospect searches for listings and stays on your domain, Google credits that session to your website. You are building your own local search authority while still relying on YGL’s robust data.
Second, your brand stays front and center. Hosting listings natively allows you to wrap that beautiful inventory in your specific branding. The agent photos, neighborhood write-ups, and trust signals you have worked to build stay visible throughout the entire browsing experience.
Finally, your lead capture gets stronger. You can easily wire your active listings into your own custom contact forms, retargeting pixels, heatmaps, or analytics. You keep the prospect fully engaged in your own digital ecosystem.
The Power of YGL Plus Your Own Website
These two tools are the perfect pair because they each excel at different things.
YouGotListings is an absolute powerhouse. It handles seamless syndication to major rental sites, offers a rental-specific CRM, and simplifies inventory management. Perhaps most importantly, YGL provides an incredible network where landlords and property managers can seamlessly share their real-time inventory directly with the local brokers who have the clients to rent it. It is the best tool on the East Coast for moving rental inventory.
Your website, however, is your dedicated digital storefront. It is a real asset where you own the domain and every piece of content you publish.
BWG-YGL bridges that gap.
It lets you leverage the incredible networking and management power of YGL while maintaining total control over how those listings look on your own customized website.
