Why Does My Business Need a Website?

Written by Amanda on . Posted in General

Every company, big or small, should have a website. But with so many social networks to use, sometimes this gets overlooked. Whether you are a small business or one with hundreds of employees, having a website can be the key to success.

Here are five reasons why every company should have a website:

Need-website
  1. The focus is on your business’ specific needs:
Many companies believe that their social media presence is enough — but it is not. Social media is crowded; there are thousands of people, different companies, new brands and personal blogs all using the same platform. This means that your presence decreases. Social networks use algorithms to feed the best possible content to their users, rather than list things in chronological order, so even if you’re posting content every day, some of your followers may not even see it. You want to get customers for your business, not compete for attention. This is what happens on social media because of all the distracting items included on a single page. People are likely to click around and leave your page. Having your own separate website will let people focus on your company and what you can do for them. A custom website will help you let them know exactly what you can do and turn viewers of the site into paying customers.  
  1. Get complete freedom with your brand’s online presence:
On social networks, you only have a small space to show your brand. You have to stick within the boundaries of short bios, character limits or certain categories. On a website, you can express your brand with as many words as you please. You can create separate pages to describe your business, list your services, rates and more. You are also able to pick fonts, colors and designs to match your brand.  
  1. Manage day to day operations from one convenient place:
Timeliness is a major key for landing a sale or signing on a new client. Customers want to know that if they reach out to you, you will answer. Having a website allows you to have one place to manage all your connections with existing and potential clients. Instead of checking multiple social media platforms for messages, your website will have a contact form that gets emailed directly to you, ensuring your customers that they’ve contacted you in the best way possible. You will also have the ability to reach your customers by sending emails to them through the address they provided. Websites can also be built to provide calendars or event schedules. If you want to list events to promote or to have customers sign up for, you can do it all on your website. Another perk of having a website is for ecommerce. You can sell things online! On your own website, you’ll be able to manage what is posted, what is written, what it’s selling for, when it’s sold and anything else you may need for that item.  
  1. Attract new customers with Search Engine Optimization:
SEO is the process of maximizing the number of visitors to your website by growing your rankings in search engine results. This ultimately helps grow a business. The higher up your website is in Google search results, the more likely you are to get traffic to your website, which leads to new customers. SEO can be done in two ways: paid and organically. To learn more about SEO, click here. When you use SEO to make your website more visible in search results, you are giving your business the opportunity to reach more people who are potential customers.  
  1. Measure success with in-depth analytics:
Social networks allow you to see analytics and insights into your posts. This means you can see which posts got the most engagement, which ones did the best overall, which ones didn’t do so well and etc. Data like this is only really beneficial for growing your social profile, not your business. On your own custom site, you’ll be able to track how many people are on your site, how long they’re spending on each page, where they found the original link and more. You can focus on what is being successful and use that to your advantage. Knowing information like this will help you build, edit and grow each page to be as valuable as possible to the people that visit your website.

A successful business is centered around one thing: a website. A simple platform like this will not only help your business operate more smoothly, but it can help exponentially increase sales, profit and clientele.

Please contact us if you’d like to get started on creating your new website — or updating your current one! We are happy to answer any questions you may have and look forward to building your website.

 

Client Spotlight: TriCore Solutions

Written by Anthony D on . Posted in Awards, Client Spotlight, Google AdWords, PPC Management, SEO

It’s always encouraging to learn about how to provide success for our clients, and it’s rewarding to our team to be recognized for our hard work.   Recently, we’ve got some great news! We’re happy to announce that Tricore Solutions is now part of the Rackspace family, we’ve been identified as instrumental to the paid and organic search efforts.  This is evident from organic search results on such massive terms as “Managed Applications” and myriad other valuable search terms.  This is the largest merger that Rackspace has ever announced. Click here to read the full story!

Client spotlight: Wrap Solutions (Video)

Written by Anthony D on . Posted in Client Spotlight, Film, New Client Launch, Video Production, Web Development

Leverage VIDEO production for SEO

We’ve been happy to help owners Keith Ronan and Jill Carrera at Wrap Solutions with their brand, website, PPC and search engine optimization, and humbled to know that they attribute a large portion of their success to our ability to drive them qualified leads via Search Engine Optimization and PPC.  

Go Wrap Solutions!

Recently, we were able to help out with this great Video Production project, highlighting the enormous growth and capacity that Wrap Solutions has been able to achieve over a short 5 year period.  We had a chance to create this awesome Video about why they are the leading Boston Vehicle Wrap company.

You thought our office was cool? Check out how cool their office is!

 

Interested in what we can do to grow your business?

Reach out !

How we can help you with Business Acquisitions?

Written by Anthony D on . Posted in Search Science, SEO

A business acquisition is much more than a financial transaction, it’s a trading of responsibility.  It’s also a magnificent time to leverage digital assets for magnified SEO.


Perhaps you’re now working with a series completely independent websites, which can provide non-reciprocal one-way links to your pages and content, providing invaluable backlinks to your site.


The use of these assets can greatly impact the SEO of your existing site.


Does your business website have a strong search engine presence? While a business purchase can present a good argument to destroy your newly acquired website, you must first gauge the Search Engine power of the website.  It is more powerful than your own?  One of them needs to be dominant, but that does not mean the others will need to immediately die.


How will you create more value? To ensure that a business acquisition is a good long-term decision, think through how you expect the move to increase your revenue. Will you leverage your digital assets for better SEO and gain access to lucrative new markets?   Perhaps you can utilize the newly acquired websites to push out content and news stories that promote your target website’s ecom offerings.


Let your technology department leverage your digital assets to obtain advanced SEO advantages over competitors in the space.


 

How to view “Full Headers” for email troubleshooting

Written by Anthony D on . Posted in Email Support, Hosting, Support

Full email message headers provide invaluable information when trying to track down a problem. Just a few of the items included in the headers are:
  • The server from which an incoming email originated
  • The actual address from which the message was sent
  • The message’s intended recipient
  • Whether the message was accepted or rejected by the recipient’s mail server
  • If the recipient’s mail server rejected the message, the reason for that rejection
  • Any messages returned by the mail server
This guide will show you how to view full headers in several popular email clients and web services. Once the full headers are in view, you can copy and paste them for your own reference or to include them when submitting support requests.

Mozilla Thunderbird

  • Open the message in its own window by double clicking on it in the list of messages.
  • In the menu bar, select View, then Headers, and click All.
  • Alternatively, you may be able to click on View followed by Message Source.

Mac OS X Mail

  • Open the message in its own window by double clicking on it in the list of messages.
  • In the menu bar, click on View, then Message, then All Headers (or Raw Source on older versions of Mail).

Outlook 2016, 2013, and 2010

  • Open the message in its own window by double clicking on it in the list of messages.
  • Click on the File tab.
  • In the File window, click Properties.
  • The Internet headers section contains the full email headers.

Windows Mail/Windows Live Mail

  • In the list of messages, right-click on the message in question and choose Properties.
  • In the Properties window, click on the Details tab.
  • The headers will be displayed in the section labeled Internet headers for this message.

Outlook.com Web Interface

  • Right-click on the message while viewing it in your inbox.
  • On the menu that appears, click on View Source.

Gmail Web Interface

  • Open the message by clicking on it in the list of messages.
  • Click on the More icon (the small downward-facing arrow next to the Reply button at the top right of the message).
  • On the menu that appears, click on Show original.

Yahoo Mail Web Interface

  • Open the message in question by clicking on it in the list of messages.
  • Under the More menu above the message, click on the link marked View Full Header.

Horde Webmail

  • Open the message by clicking on it in the list of messages.
  • Click on the link marked Show All Headers or, on newer versions of Horde, select View Source under Other Options in the preview pane. View Source also is available at the top-right of the full message view.

RoundCube Webmail

  • Open the message by double-clicking on it in the list of messages.
  • Click on the link marked Message Source. Newer versions of RoundCube have a downward-facing arrow that displays Toggle raw message headers when you move your mouse over it. The icon is at the bottom of the message header section, to the far right of the date field.

SquirrelMail Webmail

  • Open the message by clicking on it in the list of messages.
  • Click on the link marked View Full Header in the Options section at the top of the message.