Get SEO Value with a YouTube Video

Written by Mike Helly on . Posted in SEO

youtube seo optimization Did you know that online users are more likely to interact with videos than they are with text?

Many users would much rather watch a minute-long video rather than take the same amount of time to read text. Videos give online users a much better view of products and services that they may be interested in. They also have the ability to make a lasting impression.

Direct Traffic to your Site

YouTube is the second largest search engine in the world. Hundreds of hours of video are being uploaded to the site every second and users are ready to watch. As a result, YouTube videos have gotten billions of views. The viewing numbers have been continually rising as YouTube has gotten more popular and don’t seem to be stopping anytime soon. More than half of YouTube’s views are coming from mobile devices too.

While sharing the video won’t lead to direct links to your website, you can create two backlinks from YouTube. You can include a link to your website on your YouTube profile and include a link in the description of each video.

Rank for Valuable Keywords

Having a high-quality YouTube video that hits on key terms can be an effective way to get your content to the top of Google’s pages as well. Google understands that many users prefer interacting with video content. The search engine results pages reflect this and make it easy for users to find videos that are relevant to their searches. This means video listings have been bumped up towards the top of the first page and provide an excellent opportunity.

There are a number of different factors that will go into how your YouTube video will rise on the results page. Ranking highly in a YouTube search is heavily dependent on user engagement. Ensuring that you have quality content that users will watch in its entirety on your channel is a must. Boston Web Group has experience creating engaging videos for clients in a number of different industries. Keyword relevance, number of channel subscribers, user reactions and video length also go into how well a video will rank on YouTube.

Having a video that ranks highly in a YouTube search for a key term can be a great way to make an impact. Video gives you the chance to tell the story of your brand while giving them an awesome view of the products you offer. YouTube videos are also very easily shared and stand to give your brand a boost if posted at the right time. Posting videos regularly can be a great way to build a loyal social media following and attract valuable returning customers to your business.

Video Integration

Video is evidence of quality content. Integrating video on your website means that you have mixed media content: text, images and video. The presence of video sends signals to search engines that your page contains rich media relevant to search requests. This means, your website will now show up in more related searches. It will also show up in searches when someone searches for only video results.

Optimizing your video will help your website in Google searches. The biggest thing to optimize is loading time. Google considers page performance in it’s algorithms to rank websites in the search results. Having a video that loads fast will boost your rank. According to Radware, 57% of mobile users ditch a site after three seconds of waiting. Posting videos can be a great way to boost SEO and engage users, as long as it’s optimized for user experience.

Boston Web Group Video Production

SEO is centric to every website that we build. We optimize all content for Search Engine value — and we know that video is an important component to that. Our video production team has created all types of videos: corporate, restaurant, personal lifestyle, tech, event coverage and more. We’ve even done some “reality TV” style content for our clients! As creative marketers, video production is something we love doing.

To learn more about this process, visit our website or give us a call!

Take your business or product to the next level with a video.


Why the World is Using WordPress

Written by Amanda on . Posted in WordPress

WordPress is a CMS that can produce an immense value for your company and for your personal website. It is an extremely intuitive and efficient platform when used for adding content or updating a site. With the number of free tools, plugins, interesting paid extensions and intuitive templates made for WordPress, you can easily start and manage a website through this world class CMS. Beyond that, Boston Web Group can develop “on top of” WordPress, giving you custom WordPress themes and custom WordPress plugins. Did we mention that it is free? It’s free to download, install and use!

An open-source CMS like WordPress means that it is a community software. Anyone (typically developers) is able to maintain and grow WordPress by creating extensions, writing plugins and creating themes or new software items that work in conjunction with WordPress. Any skilled user can add new features and share these features across the community to potentially help out a business or to fix underlying issues with a particular element of the CMS. This open sourced nature ensures that changes can occur on-the-fly, you can have limitless options for extensions and you can share some of the time-saving tricks that you have created with WordPress too. Open source CMS is budget friendly and very easy to update with the wealth of community knowledge.

We recommend using a platform like WordPress because it is budget friendly, customizable and it can be easily updated down the road. WordPress also offers:
  • safety and security
  • easy manageability
  • support of all media
  • customization
To run WordPress, all you need is a domain name and web hosting. We can offer you both! If you haven’t already purchased a domain name, you can go to our website and do so there. When your website is built, it needs a place to live — that’s where hosting comes in. We offer hosting with different packages for a support plan. Check out our website for more information.

If you’ve never used WordPress before, don’t worry. It is easy to use and easy to learn. After building your website, we offer FREE* WordPress training. Plus, we’re always around to answer your support tickets. Let Boston Web Group design you the perfect website!  

*One-time 30-minute training; longer trainings available upon request

Evaluating New Video Lighting

Written by Anthony D on . Posted in Video Production

Lighting for photo and video has dramatically changed. Our fluorescent lights are old technology and not very portable. So we’re looking at LED panels priced under $200. Must haves:
  • Lightweight and portable
  • Can be powered from our Sony batteries for on-location shoots
  • High color accuracy (CRI 95 or higher)


Price: $105 on Amazon


  • You can dial in the exact number for brightness and color temperature. Makes it easy to get the same look each time you set them up.
  • The panel is larger meaning softer light.
  • Comes with power adapter and can use the kind Sony video camera batteries we have for our FS100 camera.
  • Throws enough light without the diffuser panel to light subject 6 feet away at 400 ISO f5.6 aperture. This is important to us because we film interviews and we need to set up our cameras to keep people in focus while being properly lit.
  • No cooling fans. Silent.
  • CRI rating of 96


  • Not powerful enough to work with add-on softbox.
  • No barn doors to control the direction light is pointed. Not ideal for small rooms.
  • If set to all daylight light, 50% of light output is lost.
  • Build quality issues. Our unit arrived with a bent support bracket. Silica gel pack broke, spilling beads all over the floor when we opened the box.

Neewer NL-660

Price: $105 on Amazon Neweer NL-660 LED Panel


  • You can dial in the exact number for brightness and color temperature. Makes it easy to get the same look each time you set them up.
  • The panel is larger meaning softer light.
  • Comes with power adapter and can use the kind Sony video camera batteries we have for our FS100 camera.
  • If set to all daylight light, 50% of light output is lost.
  • No cooling fans. Silent.
  • CRI rating of 96


  • Not powerful enough to work with add-on softbox.
  • No barn doors to control the direction light is pointed. Not ideal for small rooms.
  • If set to all daylight light, 40% of light output is lost. Most bright at 4500 kelvin. Which makes this less versatile
  • No number readout for output and color temperature. Harder to set up consistently.

Does it put out enough light with a diffuser softbox?

We love silky soft light for interviews and filming people. So we wanted to try these out with the Kamerar D-Fuse. However we hit a few snags:
  • Loss of 2x of the light output when we paired it with the D-Fuse
  • Light leaks out of the back because the D-Fuse doesn’t fit these light panels well
Any attachment that softens light also eats light. To use the D-Fuse it looks like we’re going to need more watttage.

Bottom line for these two LED panels?

We’re sending both back to Amazon because we can’t get the light output we need and without the D-Fuse softbox attachment, light is a bit too harsh. Plus like most bi-color panels, light output is cut by 50%. In the end, we’re just not getting the light output we need to capture clean images.

OK, What else are you considering?

The Yongnuo YN-900. The major detractor according to internet reviews, is a whiny fan that kicks on randomly. The fan noise is impossible to filter out while recording sound. We’ll get a test unit and see for ourselves how bad this fan is. If we can live with it, the YN-900 might be the best choice. Also it comes with a wireless remote which makes changing settings super easy when the light panel is high up on a light stand. We’ll keep you updated with more reviews as we try out more LED light panels for our video production.

Where Does My Content Go?

Written by Amanda on . Posted in Search Science, SEO

Content is key but what’s the point of it if you’re not reaching your audience? You can’t just write content and hope it gets found, you have to promote it. You need to push your content onto the screens of your audience and potential customers and this is accomplished with content distribution.

Content distribution is more than just sharing a link or posting on social media. It consists of three main categories: paid media, owned media and earned media. While you may use one way more than the others, together they can be very effective.

1) Paid Media:

This category distributes your content to a targeted, paid audience. It is a way of advertising to a bigger audience, rather than to just the people who already know or follow you. Examples of paid media are display ads, paid search or sponsorships. Why use it? You can use paid media to advertise to a targeted audience on the channels they’re already using. When you’re just starting out, paid advertisements can be very beneficial to boosting brand awareness and sales.

2) Owned Media:

Any media that you can control is owned media. This is the content that you post on your own platforms like your blog, your social media account or your website. You can control this because you know when it’s posted, you can edit it, you can delete it — you may not have these options on another platform. Why use it? You should use a platform that you own, like your website, to publish your content. When you do this, you can always refer back to your own website through advertisements. You will be driving traffic to your site and possibly create conversions.

3) Earned Media: 

When a customer, a friend or any one else posts something about your business or shares your content, that is earned media. This can also be when someone in your industry takes notice and endorses you (PR). It is essentially word of mouth curation. Why use it? When a customer vouches for your business, it builds credibility. The customer is showing others that they can trust your business. This trust leads to new customers.

Content distribution is an important part of marketing. Creating quality content will help your business organically through SEO efforts, but actually promoting that content will show results faster. Your beautiful, new website deserves to be seen!

Content Marketing: Is It Right for my Business?

Written by Amanda on . Posted in Search Science, SEO, Web Design

Content is everything. You are using content without even knowing it. It is in everything we do – social media posts, emails, product descriptions and more. That’s all content. The use of this content to help meet a marketing goal is called Content Marketing.

Content Marketing IS right for your business, no matter what your business is. You’re already doing it to some extent, so expanding and upgrading your efforts will definitely pay off.

Content Marketing brings:
  • Strong Brand Awareness:
Content communicates a message to your audience. Whether you are selling a product or writing a travel blog, you are relying a message to your buyers or readers. The more content you have, the more times you are reaching your audience. The more your audience hears from you, the more they know about you and recognize you. This can spark conversation. They could mention to their peer an article they saw on your website and now that peer is checking out your website.
  • Respect in the industry:
Along with brand awareness, your audience will grow to trust you. The more you show your knowledge to your audience, they will keep coming back because they know your website is reputable. This authority transfers to any products or services you sell — making customers more likely to choose you over the competition.
  • Site traffic:
Creating content will bring people to your website — that’s an obvious. The more content you create, the higher chances you have to be seen and clicked on. When you generate traffic to your website, you’re allowing someone to find more information about your company or business.
  • Improved SEO:
SEO wouldn’t be a thing without content. Search Engines use robots to crawl through your website and content. They find information about your site and decide whether it’s important and legitimate. The more content you have, the more crawling a robot needs to do (which is a good thing). The more times you link to your website, the more search engines know you are an active site. Both of these lead to better SEO standings because you prove to the search engine robots that your site is reputable.
  • Customer conversions:
Whether or not your content even mentions a product you’re selling, you could generate conversions. Potential customers who are interested in your content are connecting with you and will likely make a purchase in the future.

In order to expand and upgrade your efforts, think about the quality of the content you’re already putting out. Is it your best product description? Is it convincing? Did you use keywords? When you write content in the future, consider these things. Also think about your audience — who are you targeting? Is it timely? Yes, having more content is better, but having quality content is what brings people back. Content comes in lots of forms: blog posts, landing pages, social media, descriptions, etc.

Content marketing takes time. You will slowly build up your brand and results will come, but they won’t happen over night. Don’t give up!

We’re here if you need help with content. We provide different SEO packages that include content marketing. Contact us today to discuss your options!