Key Thoughts From 2015 Local Ranking Factors Study

  • Moz has published their 2015 Local Ranking Factors article
  • Behavioral trends / mobile have seen a big increase in 2015
  • Link factors- extremely more important for local search
  • Citations are less important
  • Quality of links & authority have increased importance
  • Google’s

    “Snack Pack”

     algorithm update changes show experts weighing heavy on links, citations