Content is everything. You are using content without even knowing it. It is in everything we do – social media posts, emails, product descriptions and more. That’s all content. The use of this content to help meet a marketing goal is called Content Marketing. Content Marketing IS right for your business, no matter what your business … Read more
Social Media Optimization, or SMO, is the use of techniques and strategies to promote a brand on social media in ways that help drive customer engagement. Social media has become one of the best assets for improving a company’s organic (non-paid) search results and utilizing SMO greatly increases these results. If you are looking to … Read more
Did you know that 85% of internet users will use a search engine first when looking for products or services? And 95% of those users don’t look past the first three search results pages. This is why you want your business to be on the first page — and even better — on top! It’s … Read more
SEO stands for Search Engine Optimization, which is the practice of optimizing a website or a web page to improve its ranking and visibility on search engine results pages (SERPs). The primary goal of SEO is to increase organic traffic to a website by making it more visible and accessible to search engine users. SEO … Read more