What is a brand?

Your brand is your company image, or the identity of your business. It is how you appeal to customers and make them trust you. It is your promise to them and what differentiates you from the competitors. Your brand should have a clear message, a logo, a voice and standards (fonts, colors).

Branding is the art of using images to suggest value or meaning. A brand includes your logo, or your company image, used consistently across all aspects of your business. This means using the brand on your website, social media, email communications, printed material and through visual and verbal interactions like customer service or sales.

Why is branding important?

Developing a brand makes your business stand out among the rest. A strong brand that is consistent across all your company assets builds trust between your corporate image and your customers. The keys to successful branding are consistency and truth. Believe in what you’re doing! If you are consistent, your message will be perceived. Branding creates awareness. The more you push your brand, the more people will see it, know it and use it. It creates customer loyalty and builds that trust so your customers know they can keep coming to you for the same quality service.

Every business should have a brand – it’s just a matter of developing it. When doing so, here are a few questions to think about.

• • What is your company’s mission?
  • What value do your services/products offer?
  • What is the personality of your company?
  • What do your customers already think of your company?
  • What qualities do you want them to associate with your company?

After thinking about these questions, write down your company’s brand message. Next, you’ll want to develop a logo. Think of a unique tag line that represents your message — this is not always needed but it can help market your business. You should also consider brand standards. What colors do you want to use? What fonts do you like? Do you want to capitalize words?

Another important part of your brand is your brand’s voice. Your voice should be integrated throughout everything you do — from marketing to customer service. You want your employees to represent your brand the way you want it to be presented. Once you decide on these factors, you are on your way to developing your brand!

What do we design?

Boston Web Group is comprised of a talented blend of creative people, including graphic designers, videographers, web designers and coders. This unique blend of talent makes it possible for us to help you build your brand the way you want it and develop your identity to portray your business in the best light possible.

Boston Web Group is here for you. Even if you submit your design concept as a sketch on a scrap piece of paper, we will still translate it into a colorful rendition of rich media. If you need help with a logo and brand design, our graphic design team can walk you through the process. Our team will come up with a brand design that includes logo, logo type and fonts, domain name and other brand identity elements. You can make comments and suggestions and we’ll go back and forth until you love it. And it doesn’t stop there — we can help you come up with a creative digital strategy and integrate your brand into the many facets of your unique strategy.

Contact us to get started.