Posts Tagged ‘content marketing’

Where Does My Content Go?

Written by Amanda on . Posted in Search Science, SEO

Content is key but what’s the point of it if you’re not reaching your audience? You can’t just write content and hope it gets found, you have to promote it. You need to push your content onto the screens of your audience and potential customers and this is accomplished with content distribution.

Content distribution is more than just sharing a link or posting on social media. It consists of three main categories: paid media, owned media and earned media. While you may use one way more than the others, together they can be very effective.

1) Paid Media:

This category distributes your content to a targeted, paid audience. It is a way of advertising to a bigger audience, rather than to just the people who already know or follow you. Examples of paid media are display ads, paid search or sponsorships. Why use it? You can use paid media to advertise to a targeted audience on the channels they’re already using. When you’re just starting out, paid advertisements can be very beneficial to boosting brand awareness and sales.

2) Owned Media:

Any media that you can control is owned media. This is the content that you post on your own platforms like your blog, your social media account or your website. You can control this because you know when it’s posted, you can edit it, you can delete it — you may not have these options on another platform. Why use it? You should use a platform that you own, like your website, to publish your content. When you do this, you can always refer back to your own website through advertisements. You will be driving traffic to your site and possibly create conversions.

3) Earned Media: 

When a customer, a friend or any one else posts something about your business or shares your content, that is earned media. This can also be when someone in your industry takes notice and endorses you (PR). It is essentially word of mouth curation. Why use it? When a customer vouches for your business, it builds credibility. The customer is showing others that they can trust your business. This trust leads to new customers.

Content distribution is an important part of marketing. Creating quality content will help your business organically through SEO efforts, but actually promoting that content will show results faster. Your beautiful, new website deserves to be seen!

Content Marketing: Is It Right for my Business?

Written by Amanda on . Posted in Search Science, SEO, Web Design

Content is everything. You are using content without even knowing it. It is in everything we do – social media posts, emails, product descriptions and more. That’s all content. The use of this content to help meet a marketing goal is called Content Marketing.

Content Marketing IS right for your business, no matter what your business is. You’re already doing it to some extent, so expanding and upgrading your efforts will definitely pay off.

Content Marketing brings:
  • Strong Brand Awareness:
Content communicates a message to your audience. Whether you are selling a product or writing a travel blog, you are relying a message to your buyers or readers. The more content you have, the more times you are reaching your audience. The more your audience hears from you, the more they know about you and recognize you. This can spark conversation. They could mention to their peer an article they saw on your website and now that peer is checking out your website.
  • Respect in the industry:
Along with brand awareness, your audience will grow to trust you. The more you show your knowledge to your audience, they will keep coming back because they know your website is reputable. This authority transfers to any products or services you sell — making customers more likely to choose you over the competition.
  • Site traffic:
Creating content will bring people to your website — that’s an obvious. The more content you create, the higher chances you have to be seen and clicked on. When you generate traffic to your website, you’re allowing someone to find more information about your company or business.
  • Improved SEO:
SEO wouldn’t be a thing without content. Search Engines use robots to crawl through your website and content. They find information about your site and decide whether it’s important and legitimate. The more content you have, the more crawling a robot needs to do (which is a good thing). The more times you link to your website, the more search engines know you are an active site. Both of these lead to better SEO standings because you prove to the search engine robots that your site is reputable.
  • Customer conversions:
Whether or not your content even mentions a product you’re selling, you could generate conversions. Potential customers who are interested in your content are connecting with you and will likely make a purchase in the future.

In order to expand and upgrade your efforts, think about the quality of the content you’re already putting out. Is it your best product description? Is it convincing? Did you use keywords? When you write content in the future, consider these things. Also think about your audience — who are you targeting? Is it timely? Yes, having more content is better, but having quality content is what brings people back. Content comes in lots of forms: blog posts, landing pages, social media, descriptions, etc.

Content marketing takes time. You will slowly build up your brand and results will come, but they won’t happen over night. Don’t give up!

We’re here if you need help with content. We provide different SEO packages that include content marketing. Contact us today to discuss your options!