Concept A designer and the project manager initiate the project scope with you during a kick-off meeting, establish a foundation of goals, and gather content. Planning We begin a series of internal meetings, assign roles, research, and map out the best strategy to achieve what you need. Online development projects are planned, sitemapped, and wireframed. expand Design We then move on to creating the concept for your project. Once the direction has been established, we research, design, and develop the initial round of your project. Development Once our creativity is ready to be reviewed by you, we schedule a presentation and unveil the initial concepts. Praise and high-fives are welcome at this stage, as well as ideas, critiques and your opinion. Launch Depending on the project, this phase involves anything from media buying to beta testing. In this stage we plan, test, execute, and measure up to your desired goals.