How Content Creation Drives SEO

Search engines like Google, Yahoo and Bing have placed an increased importance on unique content in their site ranking algorithms. Updates with a better search experience in mind have been made to various algorithms that Google uses to determine where pages rank. Google has shifted focus to quality content that is focused on relevant terms. … Read more

Need for Speed : legitimized

optimize my wordpress speed

You’re probably wondering why your site has to be fast in order to affect your SEO. One simple reason; User Experience. We recently ran some tests on our website. The results are good, our website scored 98/100 on the important metrics, with a load time of under 1 second, and a page weight of about … Read more

Yelp Me Out, I’m Falling

Recently, Yelp updated their algorithms for filtering user reviews on millions of businesses. This is a big move for Yelp, who is currently dealing with lawsuits for their practice of filtering legitimate reviews (as Spam) from legitimate customers and extorting businesses to pay them to display the reviews. This practice by Yelp is one of … Read more

Hummingbird Update Makes Google More Human

hummingbird algorithm update

Over the past month, some of you have been seeing some changes in Google’s search results to display much more relevant results. This is mainly due to the brand new algorithm Google has rolled out, known as “Hummingbird”, that has overhauled the old algorithm.  They actually released it before announcing it, and nobody notices; which … Read more